- Sep. 28, 2012 - BOSTON --
The two-day event kicks off with the 2012 IHAF Awards—the only awards show recognizing creative excellence among in-house advertising and creative services organizations. The Annual Conference, Brainstorms and Breakthroughs, will take place the following day, with speakers and content focused on the science behind ideas. The event will explore the psychological, environmental, cultural and organizational factors that influence our ability to brainstorm and break through with our best and brightest thinking.
The conference will feature keynote speaker, Andy Stefanovich—
known as one of the most disruptive and effective advisors in business today. Stefanovich, a best-selling author who holds the position of Chief Curator and Provocateur at Prophet, has spent the past 20 years helping companies like GE, General Mills, Procter & Gamble, Coca-Cola and the US Olympic Committee drive innovation from the inside out. His keynote address, “Creating a Museum Mentality,” will reveal why individual and business growth should be inspired by the world around us.
The conference will culminate with the announcement of the 2012 In-House Agency of the Year.
“We are thrilled to be exploring ideation in a new way,” said IHAF Executive Director, Sarah Cavicchi. “The line-up of experts that will be presenting at our conference is sure to stimulate new ways of thinking and new approaches to creativity within the in-house agency community.”
For more information or to register for IHAF Awards & Annual Conference, go to www.ihaforum.org.