Mobile Marketing 4 Cars offers Dealerships a fighting chance in the face of 25% closure rates

PRLog (Press Release) - Sep. 28, 2012 - Maidenhead, Berkshire, UK – Despite the recession, demand for used cars is the same today as in 2001, so why has the number of used car dealers plunged by 25%?

According to a recent report by Trend Tracker, many used car dealers simply don’t understand how much the Internet has changed consumer behaviour. But a new service that creates simple mobile websites to drive more car sales could change all that. http://mobilemarketing4cars.com is aiming to put local businesses right where today’s customers are – on Mobile, when it launches in October.

Maidenhead company http://imarkets-group.com, which helps local businesses adapt their marketing to the 21st Century, will offer low-cost, easy to use mobile websites to car dealers, that allow customers to search a dealer’s listings, browse photos or book an appointment with one click, direct from their smartphone.

‘Google tells us 97% of consumers now use the internet to look for local services,’ explains Peter Panayotis, owner of iMarkets Group. ‘But how we access the internet is changing radically. Next year we will be using a mobile phone for the Internet more often than a PC. Many local businesses are losing trade simply because they don't realise this change is happening, or are the slowest to adapt. For instance, many websites weren’t designed for mobile screens. Normal sites are tiny and difficult to use, so customers leave. In fact Google have just announced some staggering survey results. People want big buttons and easy to view sites. 52% of people said a bad mobile experience made them less likely to do business with the company again. We recommend business owners test out their own website on a mobile device.’

Specifically ‘made-for-mobile’ sites utilise a clear and simple layout with only essential features. With Mobile Marketing 4 Cars, a customer can ‘Search For A Car’, specify New or Used Cars, which Make, and what Price Range to look for. Then browse photos or key sales information on each match from the dealerships database. The product also includes a ‘one-click-to-call’ feature to book an appointment or a callback. Each mobile website is delivered ready-to-go, with company branding, and ongoing technical support.

Peter Panayotis said, ‘Local businesses are often the slowest to modernize. And it’s a shame so many are struggling when there is genuine demand online to choose local. I advise local business owners that the Mobile Internet is becoming todays ‘shop window’ because this is where we live our lives now. New products like mobile websites are an example of how to make the buying process simple and convenient for the customer, which adds value and creates trust. Ultimately this drives more qualified leads into the showroom. Bigger businesses already use internet marketing to build these customer relationships, and this is an affordable way for local businesses to do the same. Technology is no longer too expensive, in fact its actually making it easier to compete with them.’

The product is available in three database sizes, and any dealer signing up before the launch date on 15th October will receive an early bird discount. The package also includes branded QR Codes for showroom cars. Follow the links below to watch the Mobile Marketing 4 Cars YouTube video or try the Free Demo on your mobile:

MOBILE-ONLY FREE DEMO – Type this into your MOBILE PHONE Web Browser: http://demo286.mobile-car-site.com/

OR Scan the QR code with your phone (QR Scanner required from an App store, eg ‘i-Nigma’)

Watch The Video: http://www.youtube.com/watch?v=ye_1HkBYEfU




Visit The Website: http://mobilemarketing4cars.com

-ENDS-

Photo:
http://www.prlog.org/11986605/1