‘Step Inside the Circuit with Johnnie Walker’ at Delhi Duty Free

PRLog (Press Release) - Sep. 27, 2012 - Delhi Duty Free, India’s largest duty free retail space at T3, IGI Airport in Delhi, has introduced an adrenaline pumping and exciting promotion at its duty free shops in association with Diageo. Titled ‘Step Inside the Circuit’, the promotion entitles buyers of any brand from Johnnie Walker range an opportunity to win exciting gifts. All travelers have to do is spend a minimum of $65 on the ‘House of Johnnie Walker’ and get a scratch card, with which they can stand a chance to win daily prizes such as Delhi Race tickets, backpacks, t-shirts etc.

The promotion will run at the duty free shops for a period of 2 months, from 1st September to 31st October, 2012. With more than 50 prizes to be won daily, the offer would be available for all travelers at the arrival & departure shops.

“Johnnie Walker’s sponsorship of Vodafone McLaren Mercedes Formula 1 team successfully linked an iconic brand with an iconic team and sport on a global scale.  The sport and the team epitomizes the characteristics of Johnnie Walker: pioneering, progressive and the essence of quality, style and sophistication. This year we are proud to bring to life this partnership in Delhi Duty-free through a very strong program co-designed by the team at DDFS and the Johnnie Walker team” said Mathew Talbot, General Manager, India Travel Retail for Diageo

Said Mr. Steve O Connor, CEO, Delhi Duty Free Services Pvt. Ltd, “The sport is a fantastic showcase opportunity for India as a whole and especially Delhi. We have a lot of Indian enthusiasts who are ardent fans of the sport and who come to the city to watch the sport live. We are happy to have partnered with Diageo for the new offer, wherein we are giving the travelers an opportunity to win Delhi Race Tickets and other memorabilia. This is a strong promotion that will create a wonderful experience in retail and be remembered by our customers”.

Photo:
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