The promotion will run at the duty free shops for a period of 2 months, from 1st September to 31st October, 2012. With more than 50 prizes to be won daily, the offer would be available for all travelers at the arrival & departure shops.
“Johnnie Walker’s sponsorship of Vodafone McLaren Mercedes Formula 1 team successfully linked an iconic brand with an iconic team and sport on a global scale. The sport and the team epitomizes the characteristics of Johnnie Walker: pioneering, progressive and the essence of quality, style and sophistication. This year we are proud to bring to life this partnership in Delhi Duty-free through a very strong program co-designed by the team at DDFS and the Johnnie Walker team” said Mathew Talbot, General Manager, India Travel Retail for Diageo
Said Mr. Steve O Connor, CEO, Delhi Duty Free Services Pvt. Ltd, “The sport is a fantastic showcase opportunity for India as a whole and especially Delhi. We have a lot of Indian enthusiasts who are ardent fans of the sport and who come to the city to watch the sport live. We are happy to have partnered with Diageo for the new offer, wherein we are giving the travelers an opportunity to win Delhi Race Tickets and other memorabilia. This is a strong promotion that will create a wonderful experience in retail and be remembered by our customers”.