Automatic Rebrands and Redesigns El Torito's Website

Sept. 27, 2012 - PRLog -- SAN DIEGO – Sept. 27, 2012 – El Torito – a subsidiary of Real Mex Restaurants – retained Automatic digital design agency to remake the restaurant’s website, and Automatic delivered a rebranded site with a fresh, modern appearance centered on a strategic, cost-saving solution.

El Torito restaurant, known for serving fresh, authentic Mexican cuisine since 1954, wanted to update its brand identity on the web. Instead of building the updated site from scratch, Automatic leveraged the newly-developed Content Management System (CMS) platform created for other Real Mex Restaurant branded sites (also built by Automatic), to deliver a world-class website for a fraction of the cost.

“It’s important for a restaurant website to excite site visitors, who are also potential customers, with the ambience and character of the restaurant,” said Les Kocsis, CEO of Automatic. “We built a lively website experience for customers as well as a site that meets the functional needs of the company, and by using the already-created CMS platform, we prevented El Torito from spending unnecessary money.”

In addition to an updated site, Automatic created a “brand within a brand” with a separately branded Tequila Bar section for El Torito, which reflects the in-restaurant concept and experience. A mobile website was also developed for customers who are on the go.

For more information about the El Torito website project and Automatic, visit www.automaticcorporation.com. To discuss a new website project involving strategy, design or development, please contact Automatic at 619/255-8005 or at grow@automaticcorporation.com.

Automatic is a progressive digital agency focused on website strategy, creative design and development to build and manage rich websites and other related digital solutions. The agency creates online solutions for companies of all sizes and across all industries. In addition to full-site design, Automatic creates mobile sites, customized social media pages, microsites and customer-focused tools, including location finders, QR codes and third-party application systems. Regardless of the company or organization, the end result is always the same – a breakthrough website design with superior quality.