Balance Interactive Presents a Social Media and Engagement Seminar at Digital East 2012

Sept. 27, 2012 - PRLog -- Balance Interactive’s Susan Cato, Director of Business Development, will present a social media and engagement session at Digital East 2012. She will be presenting “How to Build Your Fan Base from Fan Acquisition to Engagement, to Converting Fans into Advocates & Customers.”

Cato explains, “No matter what you do, people are the foundation of your business. Nurturing relationships by engaging them in meaningful ways inspires loyalty, and loyalty has the potential to increase profits. Creating an online community of engaged brand advocates is the key to your online success. Getting them to talk about your brand on your behalf is even better. In order to do this, you must build and nurture your fan base. This session will discuss the seven steps involved, along with a few examples and approaches to get you started.”

Digital East 2012 will be held October 2-3 at the Westin Washington Dulles Airport at 2520 Wasser Terrace, Herndon, VA 20171. Presented by TechMedia, Digital East 2012 promotes and supports digitally-oriented activity, innovation, and the resultant economic development of the mid-Atlantic region through forward thinking and thought leadership on digital topics.

Details are available at http://www.digitaleast.com/index.html  

Located in Springfield, Virginia, Balance Interactive is a full-service web development and design firm. The company helps trade associations, corporations, and government agencies strategically use online technology to better communicate with customers. Balance Interactive is a Small Business Administration (SBA) certified woman-owned business and WBENC certified. The company is also registered with Virginia’s Procurement Portal (eVA) and the Ariba Commerce Service Network. The company’s website is http://www.balanceinteractive.com.

For more information contact Valerie Klemencic at Balance Interactive, 703-451-8675.