Before coming to One2One Digital, CollegeNews.com drove the greatest majority of its traffic through word of mouth from college and university students across the nation. Its associated publication “College News” was the primary way it created a name for itself.
However, this was not good enough for CollegeNews.com, given they understood the fierce competition online, not only with other news media sites, but those that cater to the collegiate demographic.
Once One2One Digital came into the picture, all of the content and layout on CollegeNews.com was analyzed, with SEO squarely in mind. The digital media agency found the parts of CollegeNews.com that had been correctly optimized. From this, One2One Digital’s SEO experts set to work, drafting a system that could easily be implemented and taught to the writers. Once the system was in place and all were properly taught SEO writing, ranging from choosing the correct keyword and density to meta descriptions and titles. The website saw such an immediate and immense increase in traffic that it had to upgrade its host server.
If you would like more information about One2OneDigital.co.uk, then schedule a consultation with David Batka. Please call 020 7870 2000 or email DavidBatka@One2OneDigital.com.