Harriet Bishop, Owner of Collective Industries and NewWave Creative said: "I have always been passionate about action sports, the fashion and the life style that goes with it and so pushing for a career in marketing products and businesses within these industries only came naturally."
"My plan is to take a new approach on the stereotypical design agency, I don't want to design just to make a living, I want to design for products and brands I believe in! I want to be part of their world, live and breath their dreams and help them establish themselves as an icon in their field!"
Harriet comes from a background of actions sports and, as a keen wakeboarder and snowboarder, she understands what the consumer wants and more importantly what the consumer needs.
"As a consumer and an action sports enthusiast I feel I already have a deep understanding of the industry, where it is now and where it is going in the next few years."
The marketing and design industry changes fast and is very competitive often leaving the more traditional marketers decades behind in an instant with the introduction of new technology and changes in consumer views.
"The digital design industry is a fast changing beast and is heading in exciting new directions. I am constantly keeping an eye on the news, and keeping an ear to the ground for emerging technologies ensuring I keep up and try to stay ahead of the game. That way I can suggest new methods and techniques to my clients that are innovative and radical!"
Along with all the standard graphic and web design services that many agencies offer, NewWave also explores and provides new media services such as social media management, apps, video marketing and digital brochure solutions. Harriet has seen there is a gap in the market for marketing professionals who have strong knowledge of the action sports industry and hopes that the combination of her professional skills set, along with natural creativity and passion for action sports and all that goes with it will set NewWave well ahead of other agencies.
The above qualities combined with her excellent time keeping and speedy project delivery will help NewWave become a leading design agency in it's field.
Stewart Mackie, owner of Chain of Wakes, Florida, and previously Quayside Wakeboard and Waterski also said: "If I want a fast and professional job done, NewWave is my go to Business for any of my marketing or design needs. I can always rely on getting the job completed, even with my short deadlines."
NewWave is not your standard digital design agency, Harriet and her team are fun and exciting to work with and are well aware of recent financial difficulties the action sports, fashion and youth lifestyle sectors have faced during the recession. By offering agency services in a more competitive price bracket Harriet hopes that NewWave will encourage and enable brands to gain access once more to the services and skills that they need in order to grow profitably.
For additional information please contact Harriet Bishop, Owner of NewWave Creative:
T: 01344 206 205