Rhino Range - new product launch by Lifetime Lighting

PRLog (Press Release) - Sep. 27, 2012 - I am sure that you are well aware of the huge crises that we as South Africans are facing regarding Rhino poaching that has been happening in our game reserves and parks. Recent statistics for 2012 show that the Rhino poaching has increased at such a drastic rate, 3 Rhinos are being killed every 2 days. Last Saturday was marked as Rhino awareness day, only to find out that 9 Rhinos were slaughtered over that weekend in the Hluhluwe- imfolozi park, one of which was pregnant.
This cause is in serious need of assistance from all South Africans in many different areas. One that has been pin pointed for us is the need for Arial patrolling, this is key to being able to cover a far grater area in a much shorter space of time, preventing further Rhino killings. This has not been done due to the lack of funding.

Lifetime Lighting is in the process of launching its new product range into the market. This could not come at a better time as we would like to work in conjunction with the save the Rhino campaign.
The new products will be called the RHINO RANGE! Every unit that is sold a % of the profits will be donated to help save the Rhino. We are asking all our customers to get on board with this fantastic initiative and help make a difference! We have set a bench mark of 1 year for which we will be running the campaign and will be reassessed from there.

New brochures will be designed and distributed throughout SA as well as the set up of displays in various outlets. By helping, logos of all the retailers that are involved will be printed on the brochures as sponsors. We will also be in contact with East Cost Radio(SA local radio station) to ensure that we reach our target market and that we get as much exposure as possible.


DON'T LET OUR PRODUCTS OUTLIVE THE RHINO!

Photo:
http://www.prlog.org/11985275/1