Volkswagen Middle East crowns regional winner of the “Think Blue. Challenge 2012.” competition

PRLog (Press Release) - Sep. 27, 2012 - Volkswagen Middle East has crowned Benedikt Reith the Middle East winner of the “Think Blue. Regional Challenge 2012.” following a thrilling live final that took place in Dubai.
As part of an international campaign, Volkswagen Middle East invited the ten top scoring Facebook users of the “Think Blue. World Championship.” fuel saving app to Dubai on the 22 September to put their efficient driving skills to the test.
The final, held at The Change Initiative, required each participant to undertake two driving sessions in a Golf 1.4 TSI in order to measure their techniques and fuel efficient driving skills. The eight participants took to the roads of Dubai and were monitored with data recorders in each car measuring fuel consumption, CO2 emissions and engine speed. After their first drive Volkswagen Middle East provided a training session in order to heighten the driver’s awareness of more efficient driving, and show that all drivers can make their own personal contribution to environmental protection without sacrificing driving pleasure.
Commenting on the success of the “Think Blue. World Championship.” app Karsten Jankowski, Marketing Director, Volkswagen Middle East said: “This was an exciting and engaging competition to bring to our Volkswagen Middle East Facebook page. We saw followers from all over the region participating in the game and using our page to learn more about fuel efficient driving and sustainability tips that really do make a difference. Congratulations to our Middle East winner Benedikt who now progresses to the world finals being held in California. I would also like to acknowledge all participants who took part in the event, and congratulate our second and third place contestants Murad Ali from Jordan and Syed Yasir Baqar from Pakistan.”
Benedikt was awarded the title of Middle East winner following an impressive demonstration of fuel efficient driving and theory skills. “I am delighted to have won the Middle East final of the “Think Blue. Regional Challenge 2012.”, said Reith at the event held at The Change Initiative. “I really enjoyed the day and it was fun getting to know the other Middle East participants and learn more about fuel efficient driving. I look forward to the world final and hope to win the title for the Middle East.”
The regional participants also took part in training sessions that encourage sustainability practices and received a tour of The Change Initiative store showcasing water and energy saving tips and many more that can be incorporated into everyone’s daily routines.
At the world final in California the driver who completes the competition with the lowest fuel consumption and also demonstrates his or her knowledge of environmental protection and sustainability will become world champion.
“We were delighted to host the Volkswagen's “Think Blue.” event in our store. We strongly believe that companies not only have to encourage a more eco - conscious behavior but also needs to contribute to a sustainable future by taking actions on the ground,” commented Gundeep Sigh, Founder & CEO, The Change Initiative. “Volkswagen is one such company that’s actually walking the talk and this is a start of the trend and we would like that other companies should also join us in this journey to make the world a better place.”
To keep track of Benedikt on his quest to become the “Think Blue. World Championship.” winner please visit: www.facebook.com/VolkswagenMiddleEast