The field of cord blood banking market is a rapid-growth field, driven by medical necessity and consumer demand. It is also a recent industry, as it was not until 1974 that it was first proposed that stem and progenitor cells were present in human cord blood and 1983 that umbilical cord blood was proposed as an alternative source of stem cells for transplant. In 1988, the first successful cord blood transplant occurred, but it was not until 1995 that the first private cord blood bank began operations.
Furthermore, it was not until July, 2010, when the Cord Blood Registry became the first private cord blood bank to offer umbilical cord tissue storage. In the two years that have since passed then, the number of private cord blood banks offering cord tissue storage has risen to nine in the United States and 17 worldwide. For the U.S., this represents an average of one new cord blood bank adding cord tissue storage every 3 months. If this rate continues, half of all private U.S. cord blood banks will offer cord tissue storage within two years. For the rest of the world, the rate is slower, but this is expected to be a dominant trend that emerges during 2013-2015.
Since the first cord blood transplant was performed in 1988, stem cells derived from umbilical blood have been used in more than 30,000 transplants worldwide to treat a wide range of blood diseases, genetic and metabolic disorders, immunode ficiencies and various forms of cancer. However, there is still significant variation within the industry. There is the divide between private and public cord blood banking market, in which private companies serve individual families, while public banks serve the broader public. Additionally, some cord blood banks receive only units from nearby hospitals and birthing centers, while others allow mail-in units from a wide geographic region.
There is also variation in the services offered by private cord blood banks, as some companies only offer cord blood storage only and others offer it in conjunction with cord tissue storage. Finally, there is also significant variation in the quality, pricing and guarantees promised by cord blood banks.
Report Format and Key Findings
Part 1: International Cord Blood Banking Industry - Market Overview & Outlook
The first section of the report “roots” where the cord blood banking market has been, what has shaped it, and where it is going. Using both qualitative and quantitative assessment, it explores critical timeline events, current and future conditions treatable, advantages of cord blood transplant, probabilities of requiring stem cell transplant throughout the lifespan, and more. With this detailed knowledge, you can know the relative strength of your position within the marketplace.
Part 2: Expansion and Growth – Trailing 12-Month Analysis & Forward Projections
The second section explores where the international cord blood banking market is now and what you should anticipate for the near-term future, based on recent trends and five-year projections. Critically, it explores strategies of fast-growth companies and compares their actions and attributes to slow-growth companies, providing a comprehensive road-map to industry dominance, regardless of region.
Furthermore, detailed assessment of international cord blood industry trends are presented in this section, including:
• Rates of cord blood storage
• Rates of parental awareness
• Trends in medical opinions of cord blood banking
• Quantitative analysis of cord blood grant funding, publication rates, and patents
• And much more
Part 3: Comprehensive Parent Survey - Continuing to Grow by Listening to Expectant Parents
While the last section showed you what to expect if trends continue as they are and revealed the environment that you will find yourself in within the next five years, this final section is your guide to taking strategic action and controlling your competitive position.
This section contains findings from a detailed survey that reveals how parents learn about cord blood banking market, think about the process, and make key decisions. This survey is your insight into the mind of your prospective clients. Key findings from the survey include how to:
• Strategically position your products
• Understand why expectant parents bank publicly, privately, or not at all
• Communicate successfully with parents
• Effectively educate parents
• Prioritize your advertising budget
• Sell your services more effectively
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In summary, this section is your guide to growing, expanding, and profiting, by listening to the needs of your clients – expectant parents.
Your Roadmap to the Next 5 Years
Over the past 12 months, the cord blood banking market industry has expanded through double digit growth, due to new entrants in the cord blood banking industry market, as well as revenue growth at existing operations. To guide industry competitors, this report carefully considers the following questions:
• What factors are causing a substantial number of new cord blood banks to open up business?
• What will be the effect of these new entrants to the cord blood banking industry market?
• How can existing competitors maintain a position of dominance among this trend?
Deeper analysis also reveals that existing cord blood banks follow a bi-modal distribution, either experiencing flat-line growth (less than 3% per annum) or substantively building revenue (25% or more per annum).
While a similar bimodal distribution existed in the prior 12 month period (trailing 12 to 24 months), the peaks have continued to separate over the past 12 months, with the average flat-growth company staying stagnant and the average revenue growth company increasing its per annum growth rate from 17% per year to 25% per year. This trend indicates an increasing shift in dominance toward fast-growth companies, which begs the questions:
• What are the differences among the cord blood banks that are experiencing flat-line growth, versus those that have substantively building revenue?
• Why are the fast-growth companies continuing to increase their dominance relative to the flat growth companies?
Why Claim the Complete 2012 International Cord Blood Banking Industry Report?
As mentioned above, this industry report is a comprehensive road-map for operating a successful cord blood bank. It takes you from the where the industry has been, to where it is now, to where is is going in the next five years. In addition, it gives you insider knowledge of how expectant parents think, so you can get there fast.
It teaches you - management of a private cord blood bank - how to strategically position your services to increase market share and attract expectant parents to your company.
Rather than focusing on the “medical” and “technical”
Instead, this industry report is focused on your needs and includes content relevant to what you want to know - how to optimally price your services, criteria that make expectant parents likely to purchase private cord blood banking market services, and how to grow in a competitive industry.
Like it or not, the cord blood banking market industry is getting more and more competitive every day. By doing nothing, clients will likely be won over by better informed, or simply more aggressive, competitors.
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