PRLog - Sep. 26, 2012 - MARLBOROUGH, Mass. -- New Online Brand Protection Service Enlists Consumers to Report Counterfeits
Marlborough, MA, September 26, 2012 – Counterfringe is an online brand protection service for the digital era. Unlike existing services that rely on random site checks of brick and mortar stores or website search algorithms, Counterfringe uses social media and today’s technologies to enlist consumers in the fight against counterfeiters. In return, consumers can receive discount coupons and even exchanges for authentic products that might otherwise be unaffordable to them.
Beginning in November 2012, Counterfringe will offer free membership accounts and mobile device apps to consumers. Members will use these resources to learn about specific brand threats and reward offers by business participants for information leading to successful investigations of counterfeiters. The apps, in particular, will allow Counterfringe’
Counterfeiting is a growing problem and new countermeasures are needed. As Andrew Tichovolsky, President of Counterfringe, notes, “Counterfeiting is estimated to be a $600 billion a year industry that hurts more than just businesses: good jobs are lost, misleading and dangerous products pose risks to consumers, and some terrorist organizations are funded by counterfeiters. We are proud to play our part in combating counterfeiters by offering these innovative new services for businesses concerned about their brands.”