Park Avenue Woman unveils its Autumn Winter 2012 Collection
Everything that a Woman would love to have in her wardrobe for all her special moments: Business Wear, Dress Casual and Sundown Couture
Mumbai, August 2012: Park Avenue, India’s oldest home grown premium lifestyle brand which provides stylish and innovative wardrobe solutions unveils its Autumn Winter 2012 collection for women, with offerings in categories like Business Wear, Dress Casual and Sundown Couture.
Park Avenue Woman for its Autumn Winter 2012 will surprise you every month with a new mood and colour to the collection with deep connotative themes like ‘Yield Story’, taking clue from nature’s growth and striking a balance between the Sun’s energy and the Earth’s yield, ‘Hybrid Story’ bringing in an interplay between time and culture to create a unique product offering; and ‘Kiln Story’ using elemental and environmental heat to produce sensorial, organic and rustic forms.
The core product range of the Park Avenue Woman Autumn Winter 2012 collection is a comprehensive package of basic essentials for every woman’s wardrobe, across all special moments / occasions. Starting from the Classic white shirts, Stripers and the black suit to basic pair of denims, voile tunics, cotton trousers and the little black dress are the product highlights for this season. Also, the collection is an extensive exploration into fabrics, styles and silhouettes, ranging from rich wool blends to super fine sheers like crepe, chiffons, viscose and modal blends for knits to lend an aura of dramatic sophistication to the wearer. Business Wear in vibrant colours, feminine styling in casual wear and a lounge feel in evening wear, are the key styling elements of Park Avenue Woman Autumn Winter 2012 collection.
Autumn Winter 2012 Collection Highlights
a. Business Wear
For the businesswoman, the vibrant colours and elegant detailing of Park Avenue Woman Autumn Winter 2012 collection takes conventional office wear to a fresh and exciting level, with basic business suit, checkered suits, smart business jackets, shift dresses, narrow fitted cropped trousers, pleated trousers, pencil skirts and an elegant range of super premium white shirts made from super rich 60s and above pure cotton. The offering progresses to evolved products like the ‘coat dress, ‘shirt jacket’, and ‘pseudo layered’ jackets and skirts.
b. Dress Casual
The dress casual range introduces ‘over dyed’ as a key concept, with a choice of rich warm colours. ‘The ‘soft biker’ look makes an entry this season. The styling for Park Avenue Woman Autumn Winter cruise casual collection is feminine with floras, pleats, opulent laces, gathers and pin tucks, in relaxed and comfort fits. Bomber jackets, shorts with turn ups, shirts, trousers, dresses, tunics and skirts are the key looks in the collection. The ‘denim shirt’ has been introduced for a more relaxed office look, to be paired with denims or cotton trousers for weekend dressing. Voiles, poplins, chambrays in solids, prints and checks dominate the fabric palette.
c. Sundown Couture or Evening Wear
The Sundown couture (evening wear) of Park Avenue Woman Autumn Winter 2012 collection welcomes the season with sheer chiffon tops, dresses, draped skirts along with some new products such as kaftans styled to give the somber lounge feel with muted delicate embellishments & subtle textures that gives the 3-dimensional feel. Innovation of fabric bases like the ‘cationic chiffon’, premium satin blends, take the couture collection to the next level. Premium quality chiffons, floral jacquards & ample feminine details in the form of ruffles & gathers complete the look & feel of the season.
Park Avenue Woman Autumn Winter Collection 2012 for women is available at select Park Avenue stores and exclusive Park Avenue Woman outlets across India. Prices for the Park Avenue Woman’s collection: Tops – Rs. 1,099 onwards; Suits – Rs. 6,499 onwards; Shirts – Rs. 1,099 onwards; Jackets – Rs. 2,899 onwards; Trousers – Rs. 1,399 onwards; Dresses – Rs. 1,899 onwards; and Skirts – Rs. 1,499 onwards.
For further details contact:
Sonali Pandey, 9619689679, sonali.pandey@