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Follow on Google News | Park Avenue Man unveils its contemporary Autumn Winter 2012 CollectionPark Avenue Man, the premium lifestyle brand, from Raymond, has unveiled the Autumn Winter 2012 Collection.
By: www.adfactorspr.com Attached herewith, is a press release providing details on the collection’s inspiration from the adage ‘Old is Gold’, albeit with a fresh twist. The apparel range is an eclectic package of crisp and confident clothing for every occasion. Please do let us know if you would like any further inputs/ information ____________________________________________________________ Park Avenue Man unveils its contemporary Autumn Winter 2012 Collection Reflecting a new era in menswear, with the return of time honoured classics Mumbai, September 6, 2012: This Autumn, imprint your own style element to time honoured classics! India’s only homegrown and men’s lifestyle brand Park Avenue, which gives corporate dressing a new language, in sync with changing times, has recently launched its Autumn Winter 2012 collection for men. The collection takes inspiration from the adage ‘Old is Gold’, albeit with a fresh twist. The apparel range is an eclectic package of crisp and confident clothing for every occasion. Crafted with 100 percent wool, wool blends and silk blend fabrics, the collection proffers five distinctive looks, taking a different theme each month of the season, for the modern male. The themes eulogise the legendary male traits of the century gone by. Taking a leaf out of the inspirational leadership qualities within each man, Park Avenue creates eternally classic looks for the most influential characters in popular culture - Mr. ‘Captain’, Mr. ‘President’ Autumn Winter 2012 Collection Highlights ‘Mr. Captain’ Nautical is the inspiration of the month with red, navy and white as key colors. Cotton Linen is the key fabrics of the month; embellished by multicolor checks and stylized bright solids. The palette incorporates a wide spectrum of fashion’s most versatile upbeat shades, from Red, Navy, Bright Purples and Deep Greens to the basic Black, White and Grey. The range of accessories to pair with the apparel includes canvas, suede and leather belts. Combination of dress shirts with blazers over denims gives an elegant look. ‘Mr. President’ Reflecting the traditional style and democratic simplicity of the early 60s, Park Avenue rediscovers the wholesome ideals of a past time. The ‘Off the clock’ relaxed wear range uses more colour and a softer structure than the formals, maintaining clean lines and a trim silhouette. Wine/Grey are the dominating shades of the month. A lot of emphasis has been given in the detailing of the clothing. ‘The Secret Agent’ Bright purples with deep saturated greens are the major highlights of the month. Mix match continues to hold sway, by adding a personal touch of flair by pairing dress shirts with blazers, or blazers over denims. Corduroy shirts, indigo shades and printed shirts set the tone for September casuals. Multicolour plaids in twill form an integral part of the look. ‘Mr.Prep’ Traditional tartans and plaids can be playfully mixed with striped sailor sweaters, or Prince of Wales checks with bookish accessories, framed glasses, repp ties and clean brogues, loafers or oxfords. Improvise the look, with colourful corduroy pants, elbow patches on sweaters and cardigans. Ruling colours for the month are ochre’s and browns. For October after hours, country dressing goes vintage, characterized by subtle detailing on twill base. For the black tie affair, Park Avenue Men’s Autumn Winter 2012 advocates the evergreen black and white look for a rightful mix of sophistication and panache. A wide range of tuxedos and satin lapel suits can be well accentuated with pin tuck shirts and French cuffs. A classic velvet bow tie with silk printed pocket squares are the key items to round off the ‘effect’. The Park Avenue Men’s Autumn Winter Collection 2012 is now available at all Park Avenue outlets across India. Prices: Suits - Rs. 7,999 onwards; Jackets/Blazers – Rs. 3,499 onwards; Trousers – Rs. 1,899 onwards; Shirts – Rs. 1,299 onwards; Pullovers/Cardigans – Rs. 1,599 onwards; Overcoats – Rs. 9,999 onwards; Waist Coats – Rs. 2,999 onwards. Prices for Dress Casuals: Shirts – Rs. 1,899 onwards; T – Shirts – Rs. 1,299 onwards; Jackets – Rs. 3,999 onwards; Trousers – Rs. 1,799 onwards; and Jeans – Rs. 2,199 onwards. About Park Avenue: Launched in 1986, Park Avenue is today, India's most admired formalwear brand. It offers stylish and innovative wardrobe solutions to gentlemen for all their dressing needs, be it Business, Evening, Leisure, Travel or Heritage Wear. As India's premium lifestyle brand, its designs embody the latest in international fabric, styling, colour and fashion trends. It caters to customer needs with formal clothing for varied occasions; be it for a day at office, high-powered corporate meetings, social gatherings or celebrations. Park Avenue evolved into an innovation brand offering leading new styles to the corporate world. The brand has received several awards and accolades. For further details contact: Sonali Pandey, 9619689679, sonali.pandey@ Sabiha Sharif, 9819682636, sabiha.sharif@ *** Warm Regards, Sonali Pandey Adfactors PR Pvt Ltd, City Hall, Oasis Complex, Kamala Mills Compound, Pandurang Budhkar Marg, Lower Parel (West), Mumbai - 400 013 Tel no. +91.22.67574444 Fax no. +91.22.67574488 Cell: 9619689679 Email: sonali.pandey@ sonali19june@ The information in this email is confidential and is intended solely for the addressee(s) End
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