PRLog - Sep. 25, 2012 - QR codes are popping up everywhere. Although the little square code-boxes got off to a slow start in the United States, more and more advertisers have begun to recognize the benefits of offering point-of-action customer interaction opportunities. QR codes have started appearing on marketing items everywhere, from fast food sandwich wrappers to advertising posters, and consumers can expect to see more in the days ahead. Customers scan them with their smart phones to gain access to more information about the item in question.
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Businesses must not only offer the QR codes to customers, but must also follow through with excellent content once the code has been scanned. Customers expect to see fun and varied content including recipes, fashion tips, pairing suggestions, coupons, videos, and humorous messages. They’re not looking for another sales pitch; rather, they’re looking for information that speaks directly to their interests or questions of the moment.
In addition to targeted distribution and valuable content, an effective QR code campaign must also be designed with smart phone users in mind. Content should fit easily on a typical smart phone screen, and videos should be short and to the point. With just twenty seconds or less to capture attention and engage the consumer, businesses must be direct and purposeful with the information they link to QR codes.
To make the most of QR codes, businesses should begin including them on a wide variety of marketing materials. Creating the codes is easy and can be done for free. They can then be printed on product packaging, promotional materials, branded items, and advertisements. SL Diversified Printing can help promote QR codes through targeted branding of give-away items, logo apparel, computer accessories, and more.
About SL Diversified Printing:
SL Diversified Printing offers a wide range of promotional products designed to increase brand awareness for businesses. They service the Los Angeles, San Diego, and Phoenix areas as well as online customers by providing customized logo apparel, beauty products and tools, pens, coffee mugs, computer accessories, bags, calendars and planners, and much more. Their mission is to help businesses achieve marketing success by creating cost-effective brand promotional items for trade shows, conferences, luncheons, and other business endeavors.
For more information about promotional products Los Angeles services available from SL Diversified Printing, contact them at:
Phone: (800) 960-3676