“The Crafty Hostess created this program to give their readers a taste of various cultures and holiday traditions in a format that leverages the social aspects of today’s lifestyle,” said Danielle Addimandi, Co-Founder. “The recipe book can be shared across many social networks, thus having great viral capability.”
In addition to collecting recipes from blog readers and social followers, this year, The Crafty Hostess will also actively engage baking-related brands to sponsor a page in the recipe book. “There are so many brands that would be a great fit for the program,” said Dawn Lanzillotti, Co-Founder. “From staple products like flour and sugar to novelties, bakeware and small appliances, the possibilities are endless.”
Launched in January 2011, The Crafty Hostess is the premiere web destination for recipes, entertaining tips, party planning ideas, stunning tablescapes, holiday and special occasion decorating, kid-friendly foods and crafts, and much more. Founded by two moms who are marketing professionals, The Crafty Hostess strives to provide inspiration and easy strategies for the home cook, baker, and entertainer;
The Virtual Holiday Cookie Swap will run through November 1, 2012, with delivery of the recipe book just prior to Thanksgiving. Those who are interested in participating can visit the blog for more information.