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Thousands of GPs engage with Doctors.net.uk’s online educational campaign for The Royal Marsden

More than 6,000 GPs have visited a 12-month online education campaign, which was launched for world-leading cancer centre The Royal Marsden by Doctors.net.uk – the UK’s largest and most active network of medical professionals.

 
PRLog - Sep. 25, 2012 - 25th September 2012

Doctors.net.uk
News Release
                               
Thousands of GPs engage with Doctors.net.uk’s online educational campaign for The Royal Marsden

More than 6,000 GPs have visited a 12-month online education campaign, which was launched for world-leading cancer centre The Royal Marsden by Doctors.net.uk – the UK’s largest and most active network of medical professionals.

The GPs have made a total of 12,500 visits to the programme through which they could access a wealth of cancer information online and sign up for free, quarterly educational events at The Royal Marsden on the latest advances in cancer diagnosis, treatment and care.

There have been a total of 32,000 interactions with the campaign’s pages and more than 1,500 doctors have signed-up to receive The Royal Marsden’s GP publication – GP Oncology Update.

An eCME quiz on breast and prostate cancer, which formed part of the campaign, highlighted important learning gaps, including the fact that a number of GPs were not recognising some ‘red flag’ side effects of breast cancer and were misunderstanding lower urinary tract symptoms in prostate cancer.

Following on from the success of the programme, The Royal Marsden is launching a new 12-month campaign via Doctors.net.uk through which it will share the highlights of its quarterly GP events via webcasts and continue to provide educational resources in the early diagnosis, treatment and long-term care of specific cancers. The campaign will also provide information about referring patients to The Royal Marsden, plus details about its private care services.

Isabella Douglas, Head of Marketing for The Royal Marsden, said: `We are delighted with the results of this campaign which has fulfilled a real need among GPs for credible, tailored educational resources that will support them in the early diagnosis and management of cancer patients.

‘We look forward to building on this success by working further with GPs to ensure our education programme is relevant to their needs, disseminating key information from our educational events and using knowledge gaps identified through the eCME quizzes to provide further educational resources via Doctors.net.uk.’

Simon Grime, Managing Director of Communications for Doctors.net.uk, said: ‘It is widely accepted that GPs can play a critical role in helping to reduce cancer deaths through early diagnosis. However, in order to do so, they need ongoing information and support from cancer experts.

‘Doctors.net.uk has successfully enabled The Royal Marsden to share its extensive knowledge with thousands of GPs and identify key learning gaps, and we will continue to provide them with resources that will improve their clinical practice in this area.’  

Doctors.net.uk members can access the campaign via www.doctors.net.uk/royalmarsden


Ends

For more information:
Andrew Baud
andrew.baud@talapr.co.uk
+44 (0) 7775 715775

Note to editors:
Doctors.net.uk is the largest and most active network of medical professionals in the UK.  
Doctors.net.uk has a membership of over 194,000 doctors, with 97% saying that the network is their most trusted source of information.  It is the online resource most frequently used by doctors and provides a variety of services to support them in making the best decisions for their patients. These services include forums for discussion, extensive online education resources and a range of editorial content, including conference highlights.

Doctors.net.uk also has an independent market research division – medeConnect - which conducts online community-based research among medical professionals world-wide for the pharmaceutical industry and other healthcare organisations. This research is used to inform educational campaigns that are run for Doctors.net.uk members. Doctors.net.uk’s education programmes are sponsored by a range of companies and organisations including pharmaceutical companies, medical device companies, charities, hospital providers and public sector groups.

Doctors.net.uk was created for doctors, by doctors in 1998.  More than 300 doctors now act as advisers and clinical information contributors.  Credibility and integrity of all published materials is assured thanks to an experienced editorial team and a code of absolute transparency for all information published.

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Source:talapr
Country:United Kingdom
Industry:Health
Tags:doctorsnet.uk, royal marsden, gp, oncology
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