Online food directories, table booking, home delivery orders have caught the attention of every young foodie today. With Etable, this online experience is taken to a new level of Social indulgence. Commenting on the business, Bharath Belur, Co-founder & Director- Etable Services Pvt Ltd says “Social Eating is something that we want to popularize. Etable brings in friends, their thoughts, views, opinions and recommendations that would create much more value to users.”
Think 2006. If someone looked at you and said she tagged you at a restaurant, you would probably think she was talking about the game. But now, you probably are wondering what ‘game’ is being referred to. With the generation tracking their lives online, restaurateurs have no choice but to follow suit. And that they have done with much gusto.
Today, all restaurants have web pages and social networking site pages. They live their lives online and have hence given rise to ‘social media marketing’, a key tool in the development of restaurants and a determinant in their success circa 2012. Restaurants update their pages with images of the ambiance, quotes from food critics, articles written about the restaurant by leading dailies as well interact directly with their customers. “It makes the entire restaurant experience more personal”, adds frequent Facebook restaurant tagger Shashank Gowda.
Restaurants have become a destination that the world (your friend list) knows about. And this has resulted in a competitive air among owners who want their restaurants to be THE destination. The industries benefitting immensely from this are ‘social media marketing firms’. They are bestowed with the responsibility of increasing visitors on sites, which the restaurateurs believe will result in footfalls at the actual eatery.
Some restaurateurs have gone one step ahead and created mobile access to their restaurants. Now you needn’t go all the way to the web page to look at the menu or get the location. All you need to do is download these apps and you have a whole range of restaurants to choose from. Food is just a ‘touch’ away. Marketing has gone online. No more will you find billboards with food drawing in the crowds. It’s the cuisine, the style and most importantly, its social presence.
Etable believes that it is the customers who can change the future of any eatery or restaurant and opinions shape the prospects of their business. Etable is a network, focusing on social aspects like check-ins, comments, and recommendations which have drawn inspiration from different social networking sites in the digital world. It is a guide, a directory, a community and a foodie network that caters to both the customers and restaurants enabling them to unravel the social experience of dining out.
The web based company; Etable Services Pvt Ltd came into existence in January 2012. The concept is leveraged to make an interactive platform for foodies and gourmet endorsers who are social buffs by nature. The food connoisseurs are catered by in-exhaustive lists of restaurants, lounges, bars & clubs. With more gastronomes becoming part of the Etable community, it will help improve the dining out experience.
Log into www.etable.in to know more