‘Future Cities 2012’ is jointly organized by Dubai Municipality and the Environmental Centre for Arab Towns (ECAT) and is also being mounted in collaboration with Informa Exhibitions, organizers of the ‘Cityscape Global’ conferences. The event brings together the most innovative and influential leaders who are shaping the future of their cities across the globe with cutting-edge technologies and the most innovative products and services available in sustainable development. Trine Finnevolden, General Manager, Jotun Paints, will be one of the featured speakers during the event, where she will be talking on the topic, ‘Paints and Building Sustainability in the Middle East.’
“Participating at ‘Future Cities 2012’ will give us the opportunity to share the importance of ‘Building Sustainability’
Over the years, Jotun has developed and implemented strategic efforts to drive in more environmental efficiency and promote sustainable growth. This includes the ’Jotun GreenSteps’ initiative and the creation of highly sustainable products like ‘Jotashield Extreme’ and ‘Fenomastic Hygiene.’ ‘Jotun GreenSteps’ is a five-point goal program that leaves consumers with the security and confidence that Jotun products are better formulated and conformed to world class green building standards. The five ‘Jotun GreenSteps’ include the move to reduce energy consumption;
Meanwhile, the ‘Jotashield Extreme’ is a superior exterior paint that provides thermal indoor comfort and a longer-lasting finish with superior exterior protection at a competitive price. 'Jotashield Extreme' provides protection against ultraviolet and near infra-red heat, thus significantly reducing indoor and surface temperatures and consequently driving down energy consumption. This unique new exterior paint also exceeds GS-11 coatings standards, and can perform effectively for 10 years. Also, 'Fenomastic Hygiene' is a superior quality paint that offers resistance against bacteria and fungi growing on highly humid and wet areas like kitchens, bathrooms and hospitals.
“We hope to enlighten participants with our presentation, which will focus on how we have succeeded in implementing ‘Jotun GreenSteps.’