The partnership is designed to offer Hispanics the best talk radio and music programming aimed at their demographic. Both of the formats offer full turnkey programming opportunities and 24/7 listener availability. The stations will feature hourly vignettes, full-length daily shows and full-length weekly shows. Dial Global is the network’s only ad and affiliates sales representative. The President of Programming at Dial Global is hopeful about the future of the network.
“We’re pleased to launch two more offerings into the Spanish-language marketplace, with a great company like NLB,” he said. “Marketers are increasingly interested in reaching the fast-growing Hispanic population, and Dial Global will continue to build out a basket of services for radio operators and advertisers.”
The NLB CEO hopes that the new programing will reach a wider audience and give strong opportunities to affiliate stations and advertisers who willing to connect with the United States Hispanic audience. En Vivo is an energetic music channel that is focused on bringing audiences a variety of programs involving a mix of contemporary Spanish hits to memorable concerts and music events from other parts of the globe. Additionally, En Vivo will partner with The Latin Recording Academy® and become the official satellite radio partner of the Latin GRAMMY Awards and other events.
The Latin Recording Academy® is a nonprofit organization that acknowledges distinction in Latin music every year at the Latin GRAMMYs. The Latin GRAMMYs is the most prestigious award in Latin Music. Unlike En Vivo, Cristina Radio offers news, entertainment, cooking, nutrition, fitness, personal motivation, personal empowerment and political matters. The channel will be spearheaded by Cristina Saralegui – the Latin media icon that the Cristina Radio is named after.
Pozo Goldstein & Miranda, LLP is an immigration law firm dedicated to helping people from the Hispanic community obtain citizenship and settle other legal issues related to immigration law. Like the Dial Global/NLB partnership, the firm is focused on helping the fastest-growing demographic in the United States. The multi-lingual attorneys at the firm are passionate about their work and ready to help members of the Hispanic community with any legal issue related to immigration, citizenship, visas, etc. To learn more, visit their website at http://www.NewYork-