Towle, also a principal of Merrick Towle Communications, an integrated marketing communications firm specializing in the real estate, energy and nonprofit arenas, created Momentum Agency Management Advisors earlier this year. His advisory expertise is based on his 20+ years of experience as Principal, COO and CFO, and years of advising agencies on navigating operational challenges. He brings a fresh perspective on how operations positions in creative firms can provide critical leadership in dealing with the one constant they all face – change. His goal is to keep entrepreneurial leaders focused on their true passion by reducing managerial burdens and distractions.
For Bolo 2012 in particular, Glenn will focus on the theme “Agency Operations: Think Leadership, Not Overhead.”
“An unfortunate consequence for firms lacking leadership from the operations side can be constriction of growth and harried, overburdened owners,” Towle says. “This can escalate to the point of crisis – financially or culturally for the firm, as well as professionally and personally for the owner.”
So he suggests agencies hire business managers, project managers and IT managers in leadership roles to help lighten the operational load, and to allow owners to focus on their true passions.
“Properly conceived, business management, human resources and other operations roles offer considerable opportunity for leadership within a marketing communication company.”
Towle says this is the kind of firsthand experience he can apply which will help agencies improve performance.
“When you work with Momentum, you’re working with an agency management advisor who takes the time to understand your company and has the expertise to develop improvement strategies tailored to your needs,” he concludes.
Find out more about Momentum Agency Management Advisors at www.momentumagencyadvisors.com. To find out how you can hear Glenn speak at Bolo 2012, click here. To register for Bolo 2012, click here.