Adam Thomas, Media Research Manager at Informa Telecoms & Media, says “Only 25% of sub-Saharan homes have a TV set, so the potential for growth is obvious. The 2015 switchover date means the clock is ticking for DTT roll-out and the next few years will therefore be crucial, as the region’s TV sector will be transformed beyond recognition. Bearing that in mind, it’s no surprise that major players like Multichoice are already positioning themselves to ensure they are at the centre of these changes.”
These themes will be explored further at AfricaCast this November. Sivan Pillay, Managing Director of South Africa at Endemol will be giving a Keynote Case Study on Unlocking the Potential of African TV through Digital Transformation which will be followed by Adam Thomas’ colleague, Nick Thomas, Principal Analyst who will be examining The Outlook for the Pay-TV Market in Africa.
AfricaCast will be featuring several other high profile speakers from the Broadcasting industry such as Alex Okosi, Senior VP & MD from Viacom International, the man who was responsible for launching MTV in Africa. Representatives from the likes of Youtube, Southtel, Multichoice, ABN, Facebook and Rovio will also be speaking about the latest industry issues.
AfricaCast will take place 14th-15th November 2012 in the Cape Town Convention Centre in South Africa. It is co-located with AfricaCom, the largest community event in Africa which attracts 7,000+ attendees every year. For more information on AfricaCast please visit: www.africacast-
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