Saudi Businesswoman wins International Franchisee Award of the Year 2012

PRLog (Press Release) - Sep. 24, 2012 - Edible Arrangements® franchise owner Nourah Al-Rossais
recognized for dedication, inspiration.

WALLINGFORD, Conn., Sept. 7, 2012 – Edible Arrangements founder and CEO Tariq Farid recently honored Saudi entrepreneur Nourah Al-Rossais as the “International Franchisee of the Year” at the franchise’s 7th International Convention in Orlando, Florida.

“As soon as I met her, I knew she was the perfect person to introduce Saudi Arabia to Edible Arrangements,” Farid told the more than 700 franchisees, managers and vendors attending the convention. “I was in awe the first time I went into her stores. She is such a perfectionist, you can tell she wants each of them to be amazing. She inspires all of us to be better.”

Al-Rossais, who opened her first location in 2009, now has 11 franchises located in Riyadh, Jeddah, Khobar, Al Dammam, Makkah and Al Majmah’ah.

“Edible Arrangements is like my family and I am very honored,” said Al-Rossais. “This award is possible because I have such an amazing and supportive family and such a great staff in my stores. It can be tough introducing a new concept to an entire country. But we did it, and I can't wait to get back and open more!”

About Edible Arrangements®

With over 1100 locations open or under development worldwide, Edible Arrangements International is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical, healthy gifts and centerpieces for everyday occasions and events. Brothers Tariq and Kamran Farid developed and launched the company in 1999 in East Haven, CT, after many years in the floral industry. Edible Arrangements stores are located in the United States, Canada, Puerto Rico, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Bahrain, Italy, Turkey, Hong Kong, Jordan, Oman, India and China. The company has been recognized as an industry leader since its inception, including ranking first in its category in Entrepreneur magazine’s annual “Franchise 500” for the past six years and also placing in Entrepreneur’s top 40 of “Fastest Growing Franchises” and “America’s Top Global Franchises.”  Edible Arrangements was the winner of the ICSC’s 2010 Hot Retailer Award and the company has also ranked in Inc. magazine’s top 5,000 fastest growing privately-held companies for nine consecutive years, ranked #1 in Forbes “2012 Top 20 Franchises for the Buck” and was named one of Inc’s “10 Promising Franchises for 2011.” The company also was recently named one of the Top 100 internet retailers by Internet Retailer magazine, was  ranked #27 in 1851's Social 100: Top Social Media Campaigns That Stand Out. In addition, the Edible Arrangements website was ranked among the Top 30 in ForeSee’s Top 100 e-Retail Satisfaction Index. More information about Edible Arrangements and Edible Arrangements franchise opportunities is available at 1-888-727-4258 or online at www.eafranchise.com.

About Edible Arrangements® KSA

Edible Arrangements® opened its first store in the Kingdom of Saudi Arabia in 2009 in the capital city of Riyadh and has been a sensation throughout the country, with high demand for its fresh fruit bouquets and beautiful chocolate dipped fruits. Driving the growth and success of Edible Arrangements in Saudi Arabia is Master Franchisee Nourah Al Rossais and her professional staff with their extensive experience in the Saudi Arabian market and focus on customer service. This is further enhanced by the innovative ideas of the management team, which is focused on increasing brand  awareness and keeping the company up on the latest products as well as marketing and operational strategies .

Currently, EA Saudi has 11 stores in Riyadh, Jeddah, Khobar, Dammam, Makkah & Al-Majam’ah.

The stores create magnificent, fresh fruit arrangements and gourmet chocolate dipped fruit for pick-up or free delivery, seven days a week. The stores offer multiple order channels, including online purchases, toll free calls, local store calls and in-store orders, making it easy for the customers to “Make life a Little Sweeter” with Edible Arrangements®.
Orders can be placed in-store, online at http://www.EdibleArrangements.com.sa or by calling 920024070

Contact information for the 11 stores in KSA is as follows:

Riyadh:  
Olaya Street               +966 1 4643131        M: +966 582779971
Takhasussi Street      +966 1 4817040    M: +966 582779972
Badeea                         +966 1 4332040    M: +966 582779973      

Jeddah:
Az Zahra Dist.      +966 2 6927878    M:  +966 556927878
Gazzaz Centre      +966 2 6616444    M:  +966 563927878
Al Rawdah Dist.      +966 2 6600111     M:  +966 558360111
Sari Street         +966 2 2562563

Khobar:
Al Aqrabiyyah Dist.    +966 3 8010288    M: +966 508010288

Dammam:
Al Faisallieh Dist.         +966 3 8188048

Makkah:
Aziziah                     +966 2 5666958    M: +966 536409995

Al Majma’ah:
King Abdullah Road    +966 6 4311099



------------------------------------------------------------------------------------------------------------------------

Photo:
http://www.prlog.org/11981948/1