The paradigm of learning and education is seeing a shift, more gradual in India than elsewhere. It is much easier to learn online now than it was a few years back. Information is less-restricted, often free, but easily available, and simply on your fingertips.
Recently, top institutions such as Harvard and MIT joined hands to launch an initiative which will offer free technical courses online on an education portal called ‘EdX’.
One of India’s only online education portals – WSMeducation.in offers online certification courses in Social Media Marketing and Digital Marketing to fill the gap of providing industry specific training to these aspiring new media marketers.
“The best lecturers in the world are delivering quality education online. There is no reason why anyone should be deprived of a learning opportunity because they are not able to make it to the classroom due to time or any other constraint,”
Students get login details on signing up. The courses can be pursued at one’s convenience as the classes are held on weekends at different time-slots, selected by the individual. Even assessments are done through online quizzes.
Companies around the country are hiring experts in the online marketing domain for different roles like a Social Media Marketing Campaign Strategist, Community Manager, etc. According to a report by Ma Foi (Leading HR recruitment firm) around 10,000 jobs are to be created in the Social Media Marketing domain in 2012.
Industry experts tend to agree with the potential opportunities Social Media is creating for students. “For many individuals, Facebook and Twitter are mediums to engage online, but only a few know how to make an effective use of these marketing mediums which offer lucrative opportunities. Online certification courses such as WSM Education’s Social Media Marketing Course, act as a bridge between these two. They provide an opportunity to be special, to know way more than what a normal individual knows about social media and its marketing potential,” says Tarun Vaid, Online Marketer at SnapDeal.com.
Students are signing up for such courses in search of job-specific training in New Media, and these courses are not too hard on the pocket as well. The price-range varies from Rs. 3,499 to Rs. 4,999.
The online education business is expected to grow at a rate of around 30-35% annually and social media training is gaining demand with companies worldwide realizing the importance of online brand activation.