The TVC highlights Farhan Akhtar’s depth of character and passion for embracing every moment. The TVC begins on the tight close-up of a watch. It’s Farhan’s Xylys. We see quick shots of him grooming himself and getting ready, and get an impression of a man who has a precise and immaculate dressing sense. As he strolls across the city, he reviews and appreciates design elements in all forms, shapes and sizes. From a beautiful frame of crisscrossing people, to construction sites that dot the city; while his inner voice echoes “Design should not be seen. What’s not seen should be designed.” The music rightly captures the tone and the mood of the design-conscious generation for whom, ‘Design matters’. The film ends with the line “And every tick, every tock, should be beautiful”, while zooming in on the watch.
Speaking about the TVC, Ajoy Chwala, Vice President, Titan Watches, says, “Xylys celebrates the importance of design and this philosophy is carried through all its products. All Xylys watches are created with a fine sense of design, made from carefully selected materials and crafted with a love for detail. Farhan Akhtar, being a strong believer in aesthetics and great design, is the perfect ambassador for the brand and all that it stands for.”
Xylys is an exclusive brand of Swiss Made watches brought to you by Titan. Xylys is an eloquent interpretation of Swiss watch making with the trappings of exquisite craftsmanship and impeccable detailing. All Xylys watches are created with a fine sense of design, made from carefully selected materials and crafted with a passion for detail. Every aspect of a Xylys watch; from the movement to the elegant face to the detailing on the case to the logo on the crown, contribute to the uniqueness of the Xylys timepiece.
Priced between Rs. 8500 and Rs. 24000, the Xylys range of watches comes in three collections - Contemporary, Classic and Sport and offers over 100 distinctive models.
About Titan Industries Limited:
Titan Industries Limited, a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) commenced operations in 1987 under the name Titan Watches Limited. In 1994, Titan Industries diversified into Jewellery and more recently into Prescription Eyewear with Titan Eye+.
Today, Titan Industries is India’s leading producer and retailer of watches and jewellery, and is credited with changing the face of the Indian watch as well as the jewellery industry. The watch division has a domestic market share of over 70% of the organized market. Titan Industries reported a turnover of Rs. 6520.89 crores for the year 2010 - 11. As a full range producer-marketer, Titan Industries offers the Indian and International customer a very large range of products to suit various consumer preferences. Its products are recognized for innovation in design, quality and reliability.