The competition came together with the support of the lecturers from the universities and colleges. “They are the stars of this competition”
When asking Candice why she started these competitions, she explained “When talking to students at their graduation about their future perspectives, we found out that it was difficult to find a job. One was asked to show practical design experience and an impressive portfolio but when and how can they build up experience if they are still studying? So this competition is one of the projects designed to give the students an opportunity to build their experience but also to connect with their future employees.”
By depicting the Lai See, a staple of the Chinese culture, the students work with their heritage but try to rejuvenate it. The aim is to engage and inspire the new generation of designers to think in ecological terms.
The competition has found a lot of interest within the corporate sector. The three categories, Corporate Design, Free Style and Personalised Lai See, are sponsored by Delta Airlines, CUP Magazine and Green Pagoda Press respectively and with patronage of the Hong Kong Design Centre and the Hong Kong Design Association.
With regards to the sustainable sourcing, one of the leading paper firms in Hong Kong have agreed to participate. Polytrade was the first Hong Kong paper merchant to receive the FSC-COC certificate;
“It is important to us to support our future young designers with our premium yet environmentally friendly paper.” explains Venus Ng, marketing manager at Polytrade.
The competition opens this week with workshops at all major design colleges and
universities in Hong Kong including Baptist University, Caritas Bianchi, Chinese University, Hong Kong Design Institute, Polytechnic University and Savannah College of Art and Design. Judging will be done by end of October follow by an exhibition. Names and venues will be disclosed closer to date on the website http://laisee.designnetworkasia.com.
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Notes to Editors:
1. High-resolution images can be sent upon request.
2. Candice Lee (project A ltd), Liz Briers (Lizzie Bee) are available for interview.
3. Detailed information is available on the website http://laisee.designnetworkasia.com.
4. The sustainable design competition is a project of DNA house, the non-profit spin-off of project A ltd, and always in partnership with the leading organisations within education, sustainability and the corporate sector.
Contact: Candice Lee at +852 6679 6209 and Liz Briers at +852 9379 0873 - firstname.lastname@example.org
1/F, Shun on Building, 112-114 Des Voeux Road, Central, Hong Kong, China