PRLog - Sep. 21, 2012 - MAYNARD, Mass. -- Boston, MA -- With the U.S. on the eve of the era of mobile phone-based payments and with mobile banking applications gaining consumer traction, mobile apps for credit cards may become critical features of credit card accounts in the future. Surprisingly, many issuers bury their current credit card apps in a broader online/mobile banking site and fail to feature the full extent of their mobile app features.
Consumer Credit Card Mobile Apps: Waiting for Prime Time?
Mercator Advisory Group's latest report, Consumer Credit Card Mobile Apps: Waiting for Prime Time?, reviews consumers' current mobile banking activities and the positioning of leading issuers' mobile apps today, and discusses future fields of mobile app development.
"Credit card issuers may be waiting for the highly anticipated dawn of the era of mobile payments, with its presumed dependence upon Near Field Communication-
This report reviews Highlights of the report include:
Current usage of banking apps and alerts
Smartphone penetration of the adult population in the U.S. and consumer attitudes toward mobile security for banking and payments
Opportunities for credit card issuers (especially those with broad retail banking business lines) to highlight the availability of mobile credit card apps and the value they can deliver to cardholders
Reasons for major issuers' delay in developing credit card apps that can leverage new mobile capabilities
The potential mobile payments offer for differentiating apps for account management, personal financial management, rewards and offer presentment, and security
One of the nine exhibits included in this report:
This report contains 18 pages and nine exhibits.
Companies mentioned in this report include: American Express, Bank of America, Barclays, Capital One, Chase, Citibank, Discover, HSBC, US Bank, USAA, and Wells Fargo.
Members of Mercator Advisory Group's Credit Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.
Please visit us online at www.mercatoradvisorygroup.com.
For more information and media inquiries, please call Mercator Advisory Group's main line: (781) 419-1700, send E-mail to firstname.lastname@example.org.
For free industry news, opinions, research, company information and more visit us at www.PaymentsJournal.com.
Follow us on Twitter @ http://twitter.com/
About Mercator Advisory Group
Mercator Advisory Groupis the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.