With roots deep in backcountry and sidecountry ski culture, G3 has stepped into new terrain in recent years with wider, descent-focused, do-it-all skis such the Empire, Manhattan, District and women’s specific Cake.
The Empire, G3’s newest ski for deep snow and busting through crud, received three awards, an Editor’s Choice Award from Backcountry Magazine, a Skier’s Choice Award in Powder’s Buyer’s Guide and a Tester’s Choice Medal from Skiing Magazine.
While the Empire led the lineup with the most awards, the newly redesigned Manhattan won an Editor’s Choice Award from Freeskier Magazine. And the new women’s specific Cake received the Tester’s Choice Medal from Skiing Magazine.
In addition to formal media awards, a number of other G3 skis were selected as notable performers in media ski tests. The Manhattan, the District and the Zest received Official Selection Medals from Skiing. And the District and the Cake were highlighted as notable performers in the Backcountry Gear Guide.
“As a brand that’s well known for backcountry and sidecountry skis, we’ve been pushing hard in the past few years to add to our ski collection with the Descent series, do-it-all freeride boards that are equally at home in the ski area, in the sidecountry or in the backcountry and with any kind of binding: alpine, AT or tele,” said Oliver Steffen, founder and president of G3. “We’re psyched to get this kind of validation that we’re on the track we want to be.”
To learn more about G3’s 2012-2013 skis, visit the G3 website: www.GenuineGuideGear.com.
Based in Vancouver, B.C., G3 Genuine Guide Gear is manufacturer of industry-leading gear for backcountry skiing. It has been making avalanche safety equipment since 1995. The G3 product line includes skis, alpine-touring and telemark ski bindings, climbing skins, avalanche shovels, probes and other ski accessories. G3 was founded on the principle that gear built for backcountry guides should be manufactured to the highest standards, which has helped the company gain a reputation as an industry innovator. For more information, visit www.genuineguidegear.com, like us on Facebook at www.facebook.com/