One of the major events that White Space has provided digital signage for is GSMA Mobile World Congress, the annual gathering of the mobile industry with 60,000 senior mobile leaders from 200 countries attending the event. GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world’s mobile operators.
It was very important for GSMA to have flexibility onsite at their World Congress. They chose digital/electronic signage to help them react to the ever changing needs of a live event with particular emphasis on ad hoc onsite changes. GSMA also wanted the ability to communicate these effectively to their delegates.
Digital signage was the only way of displaying the dynamic digital information GSMA wanted to share with their delegates. The ONELAN system was the only system that could offer a combination of both digital signage and IPTV in real time.
GSMA required digital signage in various locations within the venue, capable of displaying various types of media not just PowerPoint style information. Specifically GSMA required the following:
Two ONELAN Net-Top-Box (NTB) 5500Ps were used: one to publish content to ONELAN NTB 620S’s driving the screens and one for use as a spare authoring station, for monitoring and as a spare NTB. A central control area was set up on site.
The System was a great success and surpassed the expectations of GSMA. Over the four days of the event the system conveyed over 1500 unique digital messages across ten groups of screens as well as fulfilling numerous ad hoc updates.