“I actually got started by making my dog a collar. I had excessive glitter vinyl lying around the house from a previous project and decided to make a collar for her. After I received a lot of compliments, I had an idea and decided that I needed to take the leap towards what I love whether I succeeded or failed, or in better words, ‘sink or swim,’” says Sanderson.
After less than a year, she has found herself designing and sewing a line of handbags, staying true to her self-proposed pact to keep everything locally handmade and of the highest quality. From a simple dog collar, to a Chicago flag inspired, neighborhood-
Wicker Park’s rock boutique, Broken Cherry, instantly loved the style and quality of the retro-style bags and has picked up the line to sell in-store. With the “Hero Collection,”
Sink or Swim products can be found exclusively in various, hand-selected, Chicago-based retail locations by January, 2013, or online at www.shopsinkorswim.com.
About Sink or Swim
Sink or Swim is a privately-owned, hand-crafted brand based in Chicago, IL, founded in October, 2011. Due to quick growth and a highly-demanded product, Sanderson moved production from her in-home studio, to a local textile manufacturer, located at Ogden and Pulaski, where all products remain to be hand-crafted and stitched.
Owner, Sink or Swim, LLC
Media Specialist, Sink or Swim, LLC