PRLog (Press Release)
- Sep. 20, 2012 -
As the premier creator of scientific visual media, XVIVO Scientific Animation, (www.xvivo.net)
creates sophisticated medical animations that take viewers on compelling visual journeys that make even the most complex information easier to understand. With extensive experience collaborating with clients including Glaxo Smith-Kline, Pfizer, Sanofi-Aventis, Novartis, Merck, Incyte, Zirus, and Harvard University, XVIVO has built a stunning project portfolio for targeted immunotherapies, stem cells and regenerative medicine, oncology, and antivirotics, to name a few. To stay competitive and relevant in this fast-changing marketplace, pharmaceutical companies must explore new ways to create custom-designed multimedia productions that educate, engage and inspire critical audiences from healthcare providers to investors and from researchers to product managers and leverage them effectively a variety of marketing platforms.
Competitive differentiation is a necessity.
“In a sea of companies and products fighting to differentiate themselves from the crowd, XVIVO helps Pharma marketers stand out by developing effective and immersive 3D animations and illustrations that succinctly explain complex biological processes and products. Visualization is not only a powerful sales tool to distinguish a company and its products, but it also provides a total brand experience merging messaging and new technologies to engage, educate, and build customer awareness like never before,” explains XVIVO’s Vice-President Robert Krensel.
How does it work?
Starting in 2010 and continuing into 2012, XVIVO was commissioned by Incyte to create impactful mechanism of disease and mechanism of action animation programs for Jakafi, indicated for patients with intermediate or high-risk myelofibrosis, including primary myelofibrosis, post polycythemia vera myelofibrosis and post-essential thrombocythemia myelofibrosis. Incyte leveraged the animation and still visuals XVIVO developed for them at major annual meetings including ASH (American Society of Hematology) and ASCO (American Society of Clinical Oncology), as well as on the MPN disease-state and Jakafi websites, banner ads, email templates, DVDs and booth graphics.
After designing an award-winning animation on viral replication for Zirus, President David Perryman commented that not only did XVIVO create “how the animation looked, [but also] what mattered more was how [they] were trusted partners, helping create value and spread the message.”
Robert Lue, a leading innovator at Harvard University’s Molecular and Cellular Biology, shared this perspective:
“Creating truly effective science animations requires a community of scientists and multimedia professionals where mutual trust and respect is a given. The leaders at XVIVO bring the creativity and collaborative spirit necessary to hold such a community together and enable innovation in scientific visualization.
From industry conferences to national sales meetings, from detailing and e-detailing aids for physician education to investor relations meetings, and in partnerships with some of the world’s top research universities like Harvard University and Stanford University, XVIVO’s award-winning work translates complex scientific concepts into compelling visual media.
acclaimed 3D animation studio creates elegant and precise visual media for pharmaceutical, medical device and biotech companies, medical advertising and medical education agencies, educational institutions, associations, conferences, museums, publishers and broadcast companies. With their in-house medical expertise, XVIVO is able to translate complex medical information in ways that are both scientifically accurate and visually compelling. From script-to-screen, XVIVO provides custom animation, illustration and interactive productions featured in The New York Times and WIRED, at TEDMED 2010, 2011 and 2012, and as a partner with prestigious institutions like Harvard University and Stanford University’s School of Medicine. You can see their extensive list of core services online and review a snapshot of the clients they work with here. www.xvivo.net