While the legacy of British popular music has continued, the question is now being asked as to what the legacy for London might be.
The past two years has seen the capital well and truly in the limelight. April 2011 saw the Royal Wedding of the now Duke and Duchess of Cambridge. June this year we all enjoyed Her Majesty the Queen’s Diamond Jubilee, followed in August by the incredible international spectacle of the Olympic and Paralympic Games.
So what might be next for London?
While the Royal occasions certainly focussed the world’s attention on London and the UK, they lasted only a day or two, whereas the Olympics took a four week chunk out of the hearts and minds of the British public.
There is certainly no denying that the Olympic Games were a terrific success not only for Team GB, but for all participants, sporting and non-sporting alike, as well as for spectators. There can be no denying that London acted as a large UK window for the world to peer in through.
But the all the effort that went into the event can’t be ignored, and the post-Olympic legacy as always been a rather contentious issue for hosting governments who invested billions in hosting the Olympics. Yes, we may have the first British Grand-Slam tennis winner for over seven decades playing at the O2 arena in November.
But then, following the EUFA Champions Leage finals and the International Triathlon Union Grand finals in 2013, there is an obvious gap until the Canoe Slalom World Championships in 2015, itself perhaps not one of the world’s largest crowd-pullers.
Peter Morgan, Head of Marketing and Market Development at Clarendon Serviced Apartments (http://www.clarendonuk.com) remarked:
“We read that despite the success of the Olympics, travel to London was somewhat down this year, with many people coming to the capital just for the games and then leaving the moment the event they held tickets for finished.