Those who drink craft beers regularly (at least once per week) are especially likely to say that a large selection of beer brands at a restaurant leads to higher beer consumption. 44% of craft drinkers say that a large selection of brands makes them more likely to order beer, and 34% of them are more likely to order more servings of beer.
“Encouraging restaurants to offer larger selections of brands is a great way for the beer industry to increase consumption,”
ABOUT ALCOHOLIC BEVERAGE DEMANDTRACKER
Alcoholic Beverage DemandTracker provides an in-depth analysis of the key economic and attitudinal factors impacting alcoholic beverage demand. Data for the most recent wave of Alcoholic Beverage DemandTracker was collected in June via an online survey of over 2,500 US consumers, age 21 and over, designed and weighted to be representative of the US adult alcohol-drinking population. Some of the topics addressed include drivers of change in alcohol category consumption, the impact of economic factors and secular trends on overall alcohol consumption and by category, channel behaviors, ways to increase category consumption, and numerous brand metrics. The research covers the beer, spirits, wine, cider, and flavored-malt beverage categories including the largest brands in each category.
To learn more, call David Decker at (203) 504-7558 or send an email to firstname.lastname@example.org
ABOUT CONSUMER EDGE INSIGHT
Consumer Edge Insight LLC is a market research and consulting firm that helps companies and investors that want to have deeper insight into how consumer behavior is changing around the world and how to profit from those changes. We help companies monitor key trends and develop strategies to enhance shareholder value. We help investors understand key trends and identify which companies are most likely to succeed. For further information, contact David Decker, email@example.com, or visit http://consumeredgeinsight.com/