The newest version of the app has added more products and artists and now incorporates top artists from its sister company the new online art community Artist Become (ArtistBe.com)
overstockArt.com was early to the mobile retailing playing field, which according to the recently released 2012 Shop.org/Forrester Research State of Retailing Online survey, is still in its infancy. The company launched its mobile strategy in 2011 starting with the release of the first version of its overstockArt.com Oil Paintings app for iPhone in June 2011, followed by the release of its mobile optimized web site in September 2011 and an Android-compatible version of its app in November 2011. The online retailer’s latest mobile initiative was the launch of the iPad-compatible version of its app in April 2012.
“Our mobile strategy goal is to stay in pace with technology changes and the evolving landscape of the mobile/social realm we live in today,” Amitai Sasson, vice president of marketing and development at overstockArt.com. “The app is a big success because it is fun and interactive. The app allows customers to do more than just shop for our fine art reproductions, but engage with the product with its various features, which include creating your own galleries and virtually decorating your own walls.”
More than 15,000 people have downloaded the app since its initial launch and the app continues to receive about 200 to 300 new downloads each week. “Companies should not set it and forget it with mobile apps,” said Sasson. “The development is an iterative process where you need to push updates all of the time to keep with the changing trends and to be on top of mind with your customers who downloaded the app in the first place. When customers see that an app has been updated recently they appreciate that and will most often update their phone with the newest version.”
The success of the retailer’s app has resulted in more than just downloads; mobile sales have increased 40 percent in the past three months. Web traffic from the app has grown significantly as well – 30 percent direct traffic and additional traffic coming from pushes; the retailer now sends out 100,000 pushes a month. To learn more about overstockArt.com’
Founded in 2002, overstockArt.com is one the web’s leading distributors of high-quality wall art. With more than 100,000 wall décor combinations to choose from in stock at all times, the online retailer has one goal: to make it easy and affordable for people to transform their space with hand painted art. Recognized as a premiere shopping destination for hand painted fine art reproductions, overstockArt.com has expanded its offerings to include hand painted and hand carved decorative ceramic tiles and high-quality original canvas art prints. The company also owns and operates Artist Become (ArtistBe.com)
About Artist Become:
Founded in 2011, Artist Become (ArtistBe.com)