Random Acts of Fusion is a unique transmedia marketing program that already has introduced Fusion to millions of fans by playing out a story arc through multimedia platforms.
The number 47 takes center stage today in Times Square with a new Random Acts of Fusion chapter introduced by TV and radio host and producer Ryan Seacrest. The latest chapter, “47 Challenges, 47 Days,” inspired by the 47 mpg fuel economy rating achieved by the 2013 Fusion Hybrid, adds new interactive content to the program and will give consumers multiple chances to win an all-new Ford Fusion.
The all-new Fusion Hybrid has earned EPA-certified 47 mpg city and 47 mpg highway for a 47 mpg combined rating, making it America’s most fuel-efficient midsize sedan. The innovative Fusion Hybrid achieves a top speed of 62 mph in EV mode, enabling the stylish hybrid sedan to match city and highway fuel economy ratings.
Random Acts of Fusion, the unique transmedia program hosted by Seacrest, has introduced the Fusion to millions of fans by playing out a story arc through multimedia platforms. Fans following the program at www.RandomActsofFusion.com experience daily storytelling, local market events and now even a chance to win one of three new Fusions. The program always delivers something unexpected – just like the new Fusion. To date, there have been more than 11 million engagements with Random Acts of Fusion.
“Through this campaign, we’ve been able to show the Fusion to people with an interactive and entertaining program long before it ever went on sale,” said Crystal Worthem, manager, Ford Brand Content & Alliances. “With these daily challenges and giveaways, we’re taking the next step forward.”
The challenges all involve the number 47, and fun and simple photos that participants can take and upload. Each day, a new challenge is unveiled on www.RandomActsofFusion.com. Three winners will be chosen throughout the challenge.
“This is another exciting opportunity for people to get involved with Random Acts of Fusion,” says Seacrest. “This challenge offers fans a chance to show off their creativity and win an exceptional vehicle.”
The market leader in immersive, participatory and cross-platform entertainment experiences, 42 Entertainment, in association with Team Detroit, plays an integral part in developing Random Acts of Fusion. The program runs through November.
With its sleek new design, the new Ford Fusion brings alive the next generation of more expressive vehicles from Ford.
In addition to its fresh face, Fusion offers the broadest selection of fuel-efficient powertrains in the midsize segment. It offers hybrid and plug-in hybrid alternatives, a pair of EcoBoost® four-cylinder engines, a normally aspirated four-cylinder engine, front-wheel-
On sale this fall, Fusion offers consumers seven must-have technologies, including a Lane-Keeping System, adaptive cruise control, active park assist and MyFordTouch®
The story behind the new Fusion
For more on the new Ford Fusion, check out http://FordFusionStory.com, a special mobile site featuring articles, videos and graphics that are easily shareable directly from a smartphone, tablet or computer browser to Facebook, Twitter, Google+ and blogs.
The all-new 2013 Ford Fusion will be available soon at Ford of Murfreesboro. Please see dealer for details.
About Ford of Murfreesboro
Ford of Murfreesboro is your leading Ford dealer in middle Tennessee. We offer new Ford Cars, Trucks, SUVs and Crossovers online at www.fordofmurfreesboro.com. Our Sales Department’s goal is to provide you with the best new car buying experience possible. If you’re looking for a pre-owned vehicle, Ford of Murfreesboro has a wide variety to choose from! Commitment to customer care doesn’t stop with your vehicle purchase. Our highly qualified technicians in our Service Department perform everything from regular maintenance to expert repairs.
Search for all new 2011 and 2012 Ford, including E-Series Cargo Van, E-Series Wagon, Edge, Escape, Expedition, Explorer, F-150, F-250 Super Duty, F-350 Super Duty, F-450 Super Duty, Fiesta, Flex, Focus, Focus Sedan, Fusion, Mustang, Ranger, Taurus, Transit Connect. Our Sales Department’s goal is to provide you with the best new car buying experience possible. If you’re looking for a pre-owned vehicle, Ford of Murfreesboro has a wide variety to choose from! At Ford of Murfreesboro Service Center, our highly qualified technicians are here to provide exceptional service in a timely manner. From oil changes to transmission replacements, our dedication to maintaining top tier customer service, for both new and pre-owned car buyers! We are here to assist you every step of the way from the purchase of your new or pre-owned vehicle with financing and quotes to service and parts maintenance. It's our commitment to earn your business every day.
Whether you come to us knowing the exact model and options you want with financing in hand, or haven't made your choice and need help with the loan, we are prepared to work with you. At Ford of Murfreesboro our Ford Finance Department has access to loan and lease programs designed to fit within your budget. Perfect credit or rough around the edges, we will work hard to get you financed. We are centrally located in Murfreesboro, Rutherford county, Tennessee and are proud to serve people throughout the Nashville area, including Chattanooga, Clarksville, Smyrna, Manchester, Lebanon, Spring Hill, Fayetteville, Belinda City and Brentwood. From purchasing to financing to maintenance, we've got you covered with friendly, courteous service, all at competitive prices.
Ford of Murfreesboro
1550 NW Broad Street
Murfreesboro, TN 37129