President and CEO of DealerApp Vantage Discuss the Mobile App Revolution

Sept. 19, 2012 - PRLog -- Ed and Garland will show dealers and managers why dealerships are finding it a lot easier to give the customer a free app that they can use on their mobile phones, than it was trying to obtain customer e-mail addresses a few years ago.

The good news is that the phone is always with the customer and the read rates of messages delivered to the phone are dramatically higher than through e-mail. Dealers and managers will also get a detailed view of how progressive dealers are using mobile apps as a powerful retention tool to retain their current customers.

Enterprising dealers are finding the app helps to improve the customer ownership experience, satisfaction, and loyalty by delivering service reminders, recall notices, owner’s manuals, and specials that bring the customer in more often for service, repeat sales, and referrals. Dealers and managers will see how to connect and communicate with their customers in a way they have never done before. Ed Louis and Garland Webb are sharing their expertise with dealers and managers.

What will dealers and managers learn and what action items will they take back to the dealership?

1. Learn how apps act as a complement to existing tools (i.e. mobile website, social media, CRM, etc.).

2. Learn what apps will look like in the future.

3. Learn why apps should represent the entire dealership and how the future of apps should focus on customer retention and service.

4. Learn ways in which their mobile app will give dealers a competitive edge over other dealerships in their area.

5. Learn why apps are a necessity for the business.

With over 18 years of experience in information technology focused in the auto industry, Ed Louis, CEO of DealerApp Vantage, has developed leadership, technical and interpersonal skills that make him an integral part of the firm’s quick early growth and cultural development.   His understanding of the automotive industry, mixed with his mild demeanor and candid business practice, has proven to be a tremendous asset to DealerApp Vantage LLC’s success.

Garland Webb, president of DealerApp Vantage, brings close to 14 years of experience in marketing and sales, taking his previous venture from $0 to a million dollars in sales, and consistently hitting that number for the past five years. His experience includes accounting and auditing as well.  He’s a documented leader plus a national authority/speaker on various areas in business. He brings to the table well-rounded experience and business acumen. Webb’s high energetic style plus his passion for technology were key to record-breaking success with DealerApp Vantage LLC.

Ed Louis and Garland Webb will be speaking to dealers and managers on the mobile app revolution at the 13th Digital Dealer® Conference & Exposition, October 23-25, at The Mirage in Las Vegas, NV.    For more information about Ed Louis, Garland Webb and other speakers, visit:  www.DigitalDealerConference.com

ABOUT DEALER COMMUNICATIONS

Dealer Communications is the leading multi-media information source for franchised automotive dealers and managers.   Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer magazine. Online weekly newsletters include Dealer; Digital Dealer; Dealer Fixed Operations; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. Dealer Communications also offers the Digital Dealer Webinar Series, with online presentations throughout the year.  To see all that Dealer Communications offers, visit:  www.dealer-communications.com

Dealer Communications also owns and operates the Digital Dealer Conference & Exposition, the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment.

The 13th Digital Dealer Conference and Exposition will be held October 23-25, at The Mirage in Las Vegas, NV.   There will be new Digital Dealer Learning Labs, Digital Dealer Innovation Hours, a new Digital Dealer Peer Networking Roundtables dinner, more than 100 workshops, over 100 specialized technology solutions providers, and many more exciting new benefits.  For more information, visit:  www.DigitalDealerConference.com