Launched in May 2011 by social entrepreneur Carie Salter, Social Goodies has built a vibrant community of socially-conscious consumers who receive offers to purchase products at a discount from a wide range of online retailers. Social Goodies then donates a percentage of the gross proceeds from every transaction to one of several featured charitable organizations, as selected by the consumer.
"The acquisition marks another major milestone in Recoup's growth strategy and the company's fifth acquisition to date in the fast-growing cause-shopping space," said Luca Pivato, CEO of Recoup. "We are thrilled to welcome the Social Goodies user community to Recoup and are excited to provide our new members with access to great offers that benefit great causes."
Salter said, "Recoup shares our passion for utilizing e-commerce and social media to create a win-win-win for businesses, consumers and nonprofits. I've been impressed by Recoup's robust platform and value proposition and believe that our members will be similarly impressed."
Recoup recently launched a fully redesigned website that focuses on permanent storefronts, themed channels and nonprofits' shops. The acquisition of Social Goodies further solidifies Recoup's position as the leader in the online cause-shopping space, targeting the 92% of American consumers who want to buy products that support a cause.
Recoup has signed partnerships with 200+ local and national non-profit organizations with a combined reach of 6 million supporters, including: National Foundation for Cancer Research, American Forests, Doctors without Borders/MSF, Leukemia and Lymphoma Society, Kids in Distressed Situations (K.I.D.S.), Ovarian Cancer National Alliance, Rock The Vote, and Bread for the City.
Recoup is the first cause shopping channel where millions of people support causes they care about by connecting with businesses that want to do good. Our innovative approach empowers consumers to choose which organizations they want to support, how much of their discount they want to give as a tax-deductible contribution, have their donations multiplied by a matching sponsor, and invite their friends to join instant fundraisers - all through a single point of sale. More information can be found at: http://www.recoup.com.
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