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Follow on Google News | Green Cleaners: Not Mopping Up, But Outperforming in GrowthIn the long-term, green cleaning products are poised to continue outperforming conventional cleaners in sales growth.
By: Packaged Facts Consumers do say they want green cleaning products. In an online Packaged Facts consumer survey conducted in August 2012, 41% of respondents indicated that they had purchased or used natural, organic, or eco-friendly household cleaning/laundry products within the previous 12 months, up from 38% in February 2009. Nonetheless, many consumers find green cleaners too expensive and question whether they work as well as traditional products. Price has become ever more important during difficult economic times. It’s a challenge marketers must face in the coming years. What’s the value of green cleaners to mainstream consumers? Hard-core green consumers are already sold, and have their trusted brands. Yet they are a relatively small niche. Mainstream consumers must be convinced, or continue being convinced, that a green cleaning product, whether from a mass marketer or an "alternative" In the long-term, green cleaning products are poised to continue outperforming conventional cleaners in sales growth, given the slowly but steadily coming-to-a- Please visit Packaged Facts’ blog at www.packagedfacts.blogspot.com/ About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods (including foods and beverages, health and beauty care, and household products), and pet products and services. Packaged Facts also offers a full range of custom research services. To learn more, visit: http://www.packagedfacts.com/ Contact: David Sprinkle dsprinkle@marketresearch.com End
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