PRLog - Sep. 19, 2012 - ORLANDO, Fla. -- ORLANDO, FL - September 19, 2012 - BMDM - Barnett Murphy Direct Marketing - an Orlando-based direct marketing agency, announced the hire of Lisa Lawn for Strategic Sales Solutions. Lawn’s efforts will be largely focused on driving the company’s new business efforts in several main markets - hospitals and healthcare, resorts and attractions, continuing care retirement communities, education, home improvement and dealerships.
Lawn will be responsible for sales leadership, driving company revenue, client services and creating client strategies that include multiple marketing channels. She plans to geographically target Orlando and Tampa first, then expand out to the rest of the state, with a goal of establishing BMDM as the Southeast’s premier direct marketing agency.
BMDM, established 10 years ago, has recently expanded it’s service offerings by focusing on data-driven, personalized digital solutions. Included in, but not limited to, these new offerings are the creation of large-scale custom web portals, personalized video, social media advertising, QR codes, mobile messaging, PPC campaigns and other online direct response devices. The Strategic Sales Solutions position was created to target new business efforts that align with BMDM’s goals and mission, and to help generate demand for their new services.
Lawn has over 10 years of sales management experience and has been rewarded at every organization she’s worked at for being a top producer and maintaining a consistent record of growth.
“I’ve known Lisa for over 15 years and we worked together for several of those years. Having someone with her experience in personalized communication provides a unique and provoking opportunity for BMDM to offer its clients completely customized direct marketing solutions,” said Chuck Barnett, CEO and Go-To-Guy of BMDM. “I didn’t think twice about this hire. She’s the perfect person to lead us into the next 10 years of business.”
About BMDM - Barnett Murphy Direct Marketing
BMDM - Barnett Murphy Direct Marketing - is a direct marketing agency specializing in response-provoking personalized marketing. Founded in 2003, BMDM creates data-driven, multi-channel strategies that integrate highly personalized mail, email, URLs, QR codes and mobile landing pages. The results of each marketing channel and every responder is tracked and analyzed to deliver the data clients need to increase the effectiveness of their marketing efforts.
Our clients include Southeast Toyota Distributors, Bahama Breeze, Full Sail University, Provost Academy, Universal Studios Florida and Florida Hospital.
To learn more about how BMDM can help you increase your direct marketing ROI, visit http://bmdm.com/