Ms. Barnes says, “I’m a Southern belle that, at the age of five, had a dream of being an art director. I ended up moving to Dallas from Mississippi State University to create award-winning advertising that makes a difference for my clients.” She has traveled the world creating those ads, many of them filmed from helicopters. She even took survival training in Newfoundland, enduring simulated crash landings in the iceberg-infested waters in order to be certified for an aerial shoot in the North Sea, proving that she will go to great lengths to create what’s best for each and every client’s needs.
Douglas Ritter, President of USFI, says, “We are pleased that Barbara has joined the USFI team. She brings an amazing depth and breadth of creative abilities and the experience of having worked with big brands during her career. We look forward to Barbara putting her stamp on our creative department and leading our creative team as we continue to grow the largest female- and minority-owned agency in Dallas/Fort Worth.”
Ms. Barnes concluded, “I look forward to helping our clients at USFI achieve success in the marketplace by creating desire for their products and services. It’s an exciting job full of new challenges and rewards every day.”
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USFI is a Dallas-based marketing and technology company serving clients in a dozen industries since 1984. As a woman-owned business, USFI is positioned to serve the markets requiring and benefiting from this certification. Services include marketing communication, digital interactive solutions, creative services, print production, and logistics and supply chain management. For more information about USFI, visit http://www.usfi.com.
About USFI Advertising
USFI Advertising, a division of USFI, offers deep resources that provide exceptional branding strategies for increasing market share; award-winning creative, production and printing capabilities;
About USFI Health & Beauty
USFI Health & Beauty, a division of USFI, offers world-class strategy and execution. This may be accomplished through proof of concept, igniting ideas and creating desire for your product. Focus on your product concept and go-to-market strategy will bulletproof your plan and result in sales being targeted. For more information about USFI Health & Beauty, please visit http://www.usfi.com/
About USFI Hospitality
USFI Hospitality, a division of USFI, offers a true supply chain solution for branded, collateral and operational needs. Serving the hospitality industry and helping clients discover hidden assets and potential in the promotion of special facilities, services and amenities is USFI Hospitality’
About USFI Logistics
USFI Logistics, a division of USFI, offers management of logistics and supply chain management. Discover a new freedom to do what you do best – actually run your business. For inventory that needs to be stored, managed, packaged or shipped, USFI has the experience, manpower and facilities to provide these services in an efficient and cost-effective manner. For more information about USFI Logistics, please visit http://logistics.usfi.com/
Cathy D. Claterbaugh