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Primera Sports Takes Cycling on Mobile

In response to increased search demand on the mobile platform, Primera Sports has launched its first ever mobile site and the initial results are extremely promising.

 
 
Primera Sports
PRLog - Sep. 19, 2012 - Mobile search is on the increase and is certainly an area that Primera aims to capture. Research by Marin found that 13% of search spend was undertaken on a mobile device in June 2012; and mobile equated for a higher click through rate when compared to desktops.

With the success of Olympics there has been a surge in sporting interest and none more so than in the area of cycling. During the games visits to the British Cycling’s website doubled and they gained over 6000 followers on Twitter; this interest has continued to prosper even after the Olympic fever has died down.

Primera’s mobile responsive site has most certainly captured this combined demand, with the overall percentage of revenue from mobile traffic increasing by an impressive 40%. Primera’s pay-per-click campaign to target mobile users has also seen improvements since the introduction of the mobile site, with conversion rates increasing by 50%.

Primera stocks a vast range of cycling brands such as Specialized, Focus and Cannondale as well as products including accessories, bicycles, clothing and equipment. This level of stock was always going to be a challenge when creating the mobile site due to the sheer volume involved; it was thus vital that the mobile responsive site had the right design and structure to accommodate the complex e-commerce requirements.

The site has therefore been created with a focus on functionality, efficiency and user experience so that customers could navigate seamlessly and easily in a friendly, familiar environment.

Primera has issued the following statement “The launch of our mobile responsive site is the latest activity in our digital venture and we are very pleased with the results since its launch. The site fits extremely well alongside our main website in showcasing the great products we stock and also works well with our ongoing commitment to providing our customers with the best possible service.”

Company Profile

Primera Sports is a leading bike retailer committed to enhancing the riding experience of their customers by stocking the latest ranges and catering for all cycling levels.

Find out more about Primera Sports and their digital innovations at http://www.primera-sports.com

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Source:Primera Sports
Phone:0845 260 2343
Location:United Kingdom
Industry:Retail, Sports
Tags:Primera-Sports, specialized, focus, Cannondale
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