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A Social Spin on Advocacy #1ViralVoice Sickle Cell Awareness Tweet - A-Thon

The object of the Tweet-A-Thon is to use social media as a platform to raise awareness about both Sickle Cell Disease and the efforts of the organization.

Sept. 19, 2012 - PRLog -- Friday, September 21, 2012 from 10am - 10pm the Sickle Cell Thalassemia Patients Network will host a Tweet-A-Thon via their website SCTPN.net.  The object of the Tweet-A-Thon is to use social media as a platform to raise awareness about both Sickle Cell Disease  and the efforts of the organization. The goal is to raise a total of twenty thousand dollars ($20,000) through social donations and SCTPN.net.

A Tweet -A - Thon is  an online event using the Twitter platform.Twitter users focus all of their tweets on a particular issue. The entire community agrees to attach a particular #tag to their posts such as #1ViralVoice. In this instance we will be using #1ViralVoice as a point of reference along with the phrase Sickle Cell. Throughout  the day supporters will be encouraged to attach a series of #1ViralVoice campaign  collateral to their posts. A list of #1ViralVoice campaign collateral  information can be found on SCTPN.net.  

Here are a few tips:
1. Each tweet must be 140 characters or fewer.
2. Topics and themes can have #tags (pron: hash-tag).
3. Twitter users have @usernames and that is how you refer to them.

The Sickle Cell Thalassemia Patients Network  created the #1ViralVoice Sickle Cell Awareness  Tweet - A-Thon in  an effort to boost social awareness, increase social-media literacy in the organization and raise money for Sickle Cell related project in the tri-state area.

About Sickle Cell Thalassemia Patients Network’s #1ViralVoice
#1ViralVoice is a new & social media campaign created by DistinctiveImpression MMG  (home of DIRadioCast.com) to integrate social advocacy into our daily lifestyle. In this new age of media consumption we connect, communicate and engage our ideas in ways that (1) Makes the potential supporter feel like a part to the process and (2) takes little effort to execute.


Sickle Cell Thalassemia Patients Network (SCTPN) was incorporated in 1993 as a volunteer, not-for-profit organization by its founding members (adults living with sickle cell disease, thalassemia and other hemoglobin disorders) to serve the larger community by providing a face and a voice for these underrepresented health issues.

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Source:DistinctiveImpression MMG
Location:Atlanta - Georgia - United States
Industry:Health, Non-profit
Tags:Sickle Cell, Social Media, Advocacy, Twitter
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