Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, 're-pin' images to their own collections or 'like' photos. Pinterest's mission is to "connect everyone in the world through the 'things' they find interesting"
Pinterest is similar to earlier social, image bookmarking systems based on the same principle, such as David Galbraith's 2005 project Wists. It allows users to save images and categorize them on different boards. They can follow other users' boards if they have similar tastes. Popular categories are travel, cars, film, humor, home design, sports, fashion, and art.
Development of Pinterest began in December 2009, and the site launched as a closed beta in March 2010. The site proceeded to operate in invitation-only open beta.
Silbermann said he personally wrote to the site's first 9,000 users offering his personal phone number and even meeting with some of its users.
Nine months after launch the website had 10,000 users. Silbermann and a few programmers operated the site out of a small apartment until the summer of 2011.
Early in 2010, the company's investors and co-founder Ben Silbermann tried to interest a New York-based magazine publishing company in buying Pinterest. The publisher declined to meet with the founders.
The launch of an iPhone app in early March 2011 brought in a more than expected amount of downloads.
On 16 August 2011, Time magazine listed Pinterest in its "50 Best Websites of 2011" article.
The Pinterest app for iPhone was last updated in May 2012, and an iPad app is currently available for purchase. Pinterest Mobile, launched September 2011, is a version of the website for non-iPhone users.
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