Social media is a very powerful tool that can help drive innovative ideas and concepts - as the wisdom of the crowd is generally better than the wisdom of the few. By implementing social media effectively, it allows CSA to showcase its professionals and identify them as thought-leaders for the services that CSA provides. CSA encourages employee use of social media and is developing an environment where it can collectively benefit from the talents of its people by establishing a focused collaborative backbone where the entire company can communicate, expand and differentiate.
“The next generation of hires is more connected on the internet than ever before and we need to make sure they know CSA fully supports their ‘tweeting’
In April of 2012, CSA publically re-released its social media policy that can be found on CSA’s website as well as on SlideShare. CSA’s policy is structured around three fundamental social media guiding principles:
1. CSA recognizes that this outlet can be very powerful. We want to encourage their use and develop an environment where we collectively benefit from the talents of our people.
2. CSA will not block employee access to social media sites as the company believes in empowering its workforce and instills trust in employees to work responsibly and adhere to the CSA Code of Conduct.
3. CSA employees may use social networking sites while at work and to conduct business following the advice and guidance contained in the policy.
Starting in January of this year, CSA implemented company-wide LinkedIn training sessions for interested employees. CSA chose LinkedIn because of its professional networking capabilities. Following a top-down-information-
“By implementing trainings we are encouraging our employees to get online and actively participate in discussions, join networks, and use the available tools for both personal and professional use,” said Dave Hickey, CSA’s Director of Marketing and Sales. “It also provides us with an opportunity to put in place some brand protection guidelines so that our employees can avoid some of the pitfalls associated with these tools.”
Part of CSA’s Social Media Strategy is the design and implementation of internet campaigns that showcase how CSA is different than your usual small business. Running from June to August of this year, CSA kicked-off a Facebook® campaign entitled “CSA Rocks!”. The intent of the campaign was to increase CSA’s social media presence and provide a fun team building challenge that pitted the CSA offices on the East Coast against the CSA West Coast office. The campaign featured weekly themed challenges requiring employees to take photos with their CSA Rocks! rally towel and post them to the CSA Facebook page to earn points for their coast. Challenges included: “HOT Llama”, “Patriotism”
CSA is a professional services firm providing strategic guidance and operational solutions to government and commercial clients. CSA helps clients achieve their goals by enhancing organizational performance and maximizing return on investments. The firm helps clients plan and execute processes associated with Project and Portfolio Management, Acquisition and Program Management, Contracts Management, Business and Financial Management, Logistics and Supply Chain Optimization and Business Improvement and Analytic Services. The firm delivers services by combining deep process expertise with strong program management disciplines, analytics and a focus on performance results.
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