PRLog - Sep. 20, 2012 - FOREST PARK, Ill. -- Chicago, IL – Athena’s Silverland Desserts, a commercial purveyor of Brownies, Bakery Bars, Raw Bars and Cookies, unveiled a new identity and line of retail-ready products. Effective today, the company will begin doing business using its original name, Silverland Bakery: ‘Crafted by Heart & Hand.’
In addition to a ‘new’ moniker, the company unveiled a new website, SilverlandBakery.com, showcasing a new line of baked goods alongside its entire selection of high quality, handcrafted products for which the company has been known since 1983.
“At Silverland, all of our products are handcrafted using the best ingredients and signature family recipes,” said Athena Uslander, founder and President of Silverland Bakery. “We have been in business for more than 30 years and we felt it was important for our brand to celebrate not only our tradition but our unique approach to baking.”
The new line of packaged products including individually wrapped and 4-pack dessert offerings are available for the first time today at booth 112 at the Natural Products Expo East in Baltimore, MD.
Silverland Bakery’s entire selection of baked goods, along with its new packaged products and consumer gifts are also now available online at SilverlandBakery.com. In addition to online ordering, the new website features product specs and nutritional information. With its new branding, Silverland customers can choose between appealing wrapped or fresh presentation options.
“Silverland Bakery is a labor of love. We are family-owned and operated and we strive to give our customers the very best – inside and out,” Athena continued. “In teamwork with my daughter, we are able to provide a product that looks as good as it tastes.”
About Silverland Bakery
Silverland Bakery began over 30 years ago as one of the first commercial bakers of brownies. Since 1983, founder and former structural engineer Athena Uslander has been handcrafting brownies, old fashioned bakery bars, cookies, crispy rice treats and raw bars direct to the consumer as well as customized products for wholesale clients. Recipes developed by Athena are handmade with locally sourced, high quality all-natural ingredients in small batches, preservative and trans-fat free. The family-run business is a recognized brand known to consumers, foodservice and retailers for making all natural desserts, crafted by heart and hand.
What does it mean to “craft by heart and hand?”
Thirty years ago, Silverland Bakery founder Athena Uslander left her job as an engineer to follow her passion. With her nimble hands and love of baking, she set out to change the craft. Using all natural ingredients and recipes perfected through the years, Athena’s creations became a standout.
And, since 1983, Silverland’s master artisans have handmade brownies, bars and cookies with the same love and care. The Silverland team is proud to share their love of baking with everyone from the patrons of their bake shop in Forest Park, IL to their wholesale and online bakery customers.