(September 12, 2012, Boston, MA) -- The Donald L. Perry Foundation for Cancer Research has employed various creative ways in the past to raise funds for cancer research. This fall, it is hitching its fundraising wagon to the emerging phenomenon of popups -- temporary shops, events, and restaurants that are held for hours, days, or perhaps weeks and then disappear.
On October 7th, the DLP Foundation is aiming to raise money to benefit cancer research programs at the University of Pennsylvania by hosting a one-off popup event, a Fall Art Expo featuring dozens of local, regional and nationally known artists who will be showcasing their work. In addition, there will be a fashion show, live music, and other activities. The event will be held in the second floor ballroom at Resorts International in Atlantic City from 1 to 5 pm.
Popups are relatively new to the United States but are quickly serving many commercial purposes. Chefs open temporary popup restaurants to test out new menus or scout new locations. Retailers look to popups to introduce new lines or test out new venues. “It is rare that people have turned to this innovative trend as a means to promote a philanthropic enterprise,”
The DLP Foundation for Cancer Research is named after Donald L. Perry, who was raised in Woodbury, NJ and lost his battle with cancer at the age of 40.
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