During the September 5 & 6 CEO Exchange, which was held at the prestigious Yale Club in New York City, some of the strongest players in real estate to came together and brainstormed ways to commandeer this slowly recovering market. The two-day event included multiple panels and discussions, covering everything from modernizing technology plans to exploring the Dodd-Frank act.
According to RISMedia President & CEO, John Featherston, “Many of the industry’s leading brokers who attended to the CEO Exchange came to discuss what is—and equally as important—what isn’t working within their firms and markets. This is a high-level real estate meeting for leading brokers interested in profitably building their business, today and into the future. Our industry and its brokerage owners are confronted with many pressing issues, from the impact of the Dodd-Frank Wall Street Reform Act to the possibility of fee capping to new competitive business models. We have assembled some of the best real estate operators in the business to address the critical challenges facing today’s brokers.”
One particular session, titled, “Increasing Market share: Recruiting, Roll-Ins, REOs and Other Ways to Expand Your Business,” featured a panel of Power Brokers who discussed ways to grow business in today’s market. Our own, Connie Farmer Ray, of Coldwell Banker Platinum Partners, was invited as one of the prestigious CEOs asked to speak at the event.
Connie shares, “It was an honor to be a panel leader, for this event. My topic was to discuss was how Brokers have changed their business and operations model to survive and thrive in real estate’s “new normal.” I discussed how at our Company we have undertaken dramatic advancements like: replacing bricks and mortar with virtual and regional locations; innovative solutions for top producers; creative financing solutions; increasing our technologies and techie knowledge with new tools and education on how to use them; overhauls to our own website and mobile site and apps we present; providing branded and unmatched personal web sites (web & mobile-friendly)
“Thanks to the involvement of several industry icons, the CEO Exchange hosted a great cross section of leading brokers interested in openly discussing how they successfully operate and tackle problems within their respective markets,” Featherston explains.
“This event provides brokers with the opportunity to get to know their counterparts from around the country. The brokers who attended have told us they want to make their companies and their agents more successful. What better way to learn than from a diverse group of successful colleagues?”