The Estrada twins mixed cleverly fabricated menswear into the collection, showcasing slim tank tops, vests, and shorts. A luxurious metallic rose toned suit gave the “ken doll” a new meaning. A re-occurring theme for this spring presentation was celebrating and accentuating the female figure, body clutching dresses made way throughout the collection bringing confidence and fun back into fashion this spring with contrasting colors. A daffodil babydoll dress, flirty cocktail dresses, and floor length gowns brought glamour to the scene in an effervescent appeal. The perceptive use of neon color instantly overrides and diverges from the initial expectation for the usual pastel color range for spring.
A surprisingly large amount of looks went down the runway with an underlying sense of graphic contrast, using geometric accessories, striped textiles, and palpable textures to keep the clothing alive.
Guests were then caught off guard by the surprise guest of the night, Shangela, making an appearance in a beautiful Estrada evening gown. Shangela, of Rupaul’s Drag Race, was the focal point of the show, a drag queen that embodies the collection’s polychromatic recognition of charm and glamour. The body conscious strapless dress worn by Shangela included hundreds of rosettes separated by fuchsia crystals with a voluminous train that left the front row begging for more.
Luckily, when the fashion show presentation commenced, the exhibition and cocktail reception began. This was a time where fashion week goers could get some face time with the Estrada collection, it was important to see some pieces up close and personal. This is a crucial part of the show because observing the details makes you think more about what goes into each look, models wore doll inspired wigs, large graphic jewelry, and floral platform pumps.
This collection shows a strong relationship between sophistication and sentimentality, where a touching childhood memory works as a muse that shines a light on two talented young designers for their spring 2013 collection.
About Jesus & Antonio Estrada
Born in Mazatlan, Sinaloa Mexico, identical twins Jesus and Antonio Estrada, 24, always dreamed of becoming young and famous fashion designers. Growing up in a fashionable family, they were inspired by their mother, who was a model. At two years old, the Estrada’s moved to Tijuana, Mexico and shortly thereafter moved to San Diego, California to live the American dream.
After graduating high school, Jesus attended Fashion Careers College where he first learned how to thread a sewing machine. Following college and being featured in several fashion shows and magazines in San Diego, he was selected to participate as a season 7 contestant on the Emmy- nominated “Project Runway”. In 2010 Antonio was done filming a documentary for Discovery en Español called Norte a Sur where he traveled Latin America for 30 days as a designer leaving a mark behind for himself. Jesus decided to take it to the next level and welcome Antonio to Haus of Estrada. In 2010, they did their first collection together for Spring 2011. The two brothers collaborated to create RTW looks inspired by their Mexican heritage and the story of Alice and Wonderland. They called it “wonderland meets sexy Latina punk”, and had the opportunity to present their collection in NYC fashion week. For the Spring 2012 Haus of Estrada collection, the Estrada twins made a drastic move to NYC to create a collection inspired by mermaids. In 2012 the Estradas rebranded Haus of Estrada as “Jesus & Antonio Estrada”. Later in 2012, the designers took the next step and partnered with Marteal Boniello for their boutique Marteal & Estrada in White Plains New York. The retail boutique that boasts edgy designs with a New York City vibe carries both a ready to wear line as well as specializes in custom creations. The designers new SS 2013 collection is one that is dear to their hearts. Inspired by and dedicated to their younger sister Sarabi, the collection “Playing with Dolls” is reminiscent of their childhood when they created designs for Barbie dolls. “Playing with Dolls” is a bright and fun yet sexy and sophisticated and as Jesus states, “Who wouldn’t want to look like Barbie?” while Antonio added “Any woman would want Barbie’s wardrobe.”