easyJet are a low cost airline with its main stream of income coming from the private sector. The business needs required a system that will manage their corporate accounts, opportunities, pipeline and develop leads.
The objectives for implementing the new solution included:
• Ability to form relationships with contacts in the right organisations
• Effective pipeline management to enable targeted incremental growth
• Identify and maximise growth with existing client base (cross-sell, up-sell)
• Controlled visibility across all users
• Effective reporting across all areas of sales activity
Each team member’s account and contact details were stored in a global Outlook contacts folder with opportunity details dispersed over multiple spread sheets throughout the business.
Why Microsoft Dynamics CRM?
The deployment of Microsoft Dynamics CRM formed part of the launch pad for easyJet’s corporate sales strategy which aims to increase the numbers of business travellers and of high yielding business travel.
The functionality of Microsoft Dynamics CRM will allow easyJet to profile and track each of its corporate customers to identify areas in which it can help both corporate clients and their travel management companies reduce their travel spend.
The system also features a “social network” type communication system that delivers fast and informative updates about what is happening in the market ensuring that the whole team can remain engaged and informed.
Senior Business Partner - Sales at easyJet commented on the decision to partner with Pythagoras over other solutions including Salesforce.com.
“With Pythagoras we have the expert focus and attention we required.
From the start Pythagoras clearly demonstrated their understanding and high level of service which has enabled our relationship to grow into a successful long term partnership.”
Kevin Brown, Sales Manager at Pythagoras commented, “We are delighted to not only have empowered easyJet with the deployment of Microsoft Dynamics CRM but also to have developed a true partnership which will continue to benefit both parties going forward.”
easyJet further commented on the benefits being gained, “This ground-breaking new system gives easyJet’s sales team the ability to share information which will ultimately enable us to offer the best service along with the best price offering real cost savings for our customers.
Microsoft Dynamics CRM from Pythagoras is allowing us to join the dots, enhancing connections, collaborations and leveraging new relationships and opportunities as well as uncovering cross-selling opportunities across our European account base.
Our people are then enabled to do what they are best at - selling.”
The implementation of Microsoft Dynamics CRM underpins easyJet’s position as Europe’s leading airline which has been making big strides into the corporate travel market.
Microsoft Dynamics CRM 2011
Pythagoras Project Management
For more information visit http://www.pythagoras.co.uk/
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