Lynda Gratton’s The Shift becomes bestselling novel

PRLog (Press Release) - Sep. 18, 2012 - Lynda Gratton, Professor of Management Training and Practice at London Business School has written a best-selling novel titled The Shift describing what the future professional landscape will be like in 2025. The book has done extremely well in Japan and sold almost 35,000 copies in 2 months alone. Speaking on the success of the novel, Gratton said, “It is really interesting that Japan has become the country where most copies of The Shift have been sold. We have received many very personal messages from readers who are grateful that the book shows them that there is an alternative way of working, and that each individual has a choice. I think this reflects several challenges faced by Japanese corporations where concepts such as work-life balance perhaps aren’t considered part of the employer’s responsibility, nor in their interests.”

The Shift takes a look at the revolution taking place in the workplace. It focuses on current issues such as the pressure to become a low carbon economy, the effects of technology and societal changes which are slowly changing the way we work. Lynda covers questions such as Why is there such a rapid change, what will these changes look like, who will benefit, etc. Gratton explores a major downfall in the future workplace by looking into loneliness and exclusion caused by future work pressures.  She says, “Work is a defining, all-consuming part of our lives. The book details key shifts that we, as individuals, can make to prepare ourselves for this fast-moving world of work.”

Readers of the novel have said it was ‘thought provoking’ and ‘an amazing insight into the future.’ One reader said that the novel has caused him to reconsider his actions such as purchasing meat and career choices. Gratton used her extensive management training research and based her future predictions on facts and figures from the field.

Highly regarded in the management field, she has written seven books and numerous academic articles. In 2011, The Times ranked Lynda as one of the top 15 Business Thinkers while The Financial Times awarded her as the future’s most influential business thinker over the next decade.

Visit http://www.london.edu/programmes/mastersinmanagement.html for details