The campaign consists of 3 films that portray various characters getting wholesale prices from the comfort of their homes. The films use humor to describe the hassles of going to a typical wholesale market, something most of us are quite familiar with.
The first film shows a young girl who ventures out with great hope to find deals in the wholesale markets. The film goes on to show what the typical Indian woman shopper encounters. The harassment is not shown but implied. Her despair is heightened and the Brand provides the solution. The film ends with the promise of wholesale prices within the comfort of your home
The second film shows a biker following the footsteps of the First film, the focus now shifts to a young couple on their way to clinch some deals at the wholesale market in the second film. They are riding on a very expensive Harley Davidson. They reach the market and then disaster strikes in the form of a stolen Harley. Happiness turns to gloom and finally a search for the missing bike which has now been deflowered. The brand once again provides the solution. The film ends with the promise of wholesale prices within the comfort of your home
The third film focuses on a nerdy guy and his experience in the wholesale market. Whilst shopping he experiences some unease and ends to relieve himself. During this process he experiences some unintended consequences and is cursed to live with the spiked hair for a while. This is the moment when the brand provides the promise of wholesale prices within the comfort of your home
Agency: Yang Communications, Delhi
Production House: Bombay Infantry
Director: Zakir Chinde
Creative Director: Anil Verma
Account Planning: Sanjay Sharma
Tradus.com, India’s fastest growing marketplace, is also India’s #1 trusted eCommerce marketplace, where over a thousand pre-qualified reputed sellers list their products and sell directly to consumers. Tradus is one of the most popular brands in the e-commerce space and what makes Tradus special is its unassailable wholesale prices. Tradus is India's fastest growing online marketplace, where buyers and sellers mutually conduct transactions. Tradus offers a worry-free shopping experience where one can buy a wide variety of products across 50 different categories ranging from the latest gadgets to exquisite hand-crafted jewelry - all in one shopping cart. With no retailers in the middle, you get the best wholesale prices on the biggest brands. With such expertise and verve, Tradus.com is all set to pioneer this online trade.